According to the latest research report from Marketplace Pulse, Amazon US remains the most promising starting platform for new sellers worldwide. In the past 12 months, more than 73% of newly registered sellers successfully completed their first transaction, which is significantly higher than other major markets such as Germany (38%), the United Kingdom (32%) and Canada (16%).
The success of Amazon US is not only reflected in the high transaction rate of new sellers, but also in its huge user base and market share. By 2025, Amazon's e-commerce market share in the United States is expected to exceed 40%, with a daily global order volume of nearly 12 million orders and more than 320 million global users, of which about 200 million are from the United States. In addition, Amazon's sales revenue in 2024 reached US$638 billion and is expected to grow to US$700 billion in 2025.
In order to improve the quality of the platform, Amazon has also launched a project called "Bend the Curve", which plans to reduce the number of active product numbers (ASIN) from an expected 74 billion to less than 50 billion by the end of 2024 to clean up invalid or duplicate product information.
How to improve competitiveness: sellers' winning strategy
On a platform like Amazon US, which is full of potential and fiercely competitive, sellers cannot rely solely on "selling online" to stand out. In order to successfully complete the first transaction and enter a positive operation cycle in the early stage, comprehensive competitiveness must be built from multiple dimensions of product selection, operation, logistics and after-sales.
1. Don't "follow the trend" when selecting products, but be "accurate"
Sellers who are new to Amazon often mistakenly think that the best-selling list is a "gold mine". But in fact, the top categories are often occupied by brand players, and the price war is fierce, the promotion cost is high, and it is easy to suffer losses.
A smarter approach is to combine platform trends and their own resource advantages to find "long-tail high-potential" categories, such as small household items with unique functions, personal care products for vertical scenes, or new needs under emerging lifestyles (such as outdoor camping and office organization). Using Amazon's "New Trend List" (Amazon Movers & Shakers) and third-party research tools (such as Helium 10 and Jungle Scout) can quickly identify these potential products.
2. Listings should be polished, not "fooled"
Listings are like your "salesman", and their professionalism determines whether customers will click to buy. Successful sellers will pay attention to the keyword coverage of the title, the texture and display logic of the pictures, the value communication of the five-point description, and the branding of the A+ page.
In addition, don't ignore the advantages of brand registration (Brand Registry). Once the registration is completed, it can not only effectively protect your listing from being tampered with, but also use advanced tools such as brand advertising and video descriptions to quickly establish a professional image.
3. Advertising and off-site traffic: a tool to leverage "cold start"
New sellers need to quickly break zero, obtain initial evaluation and data support, and advertising investment is essential. By accurately setting up Sponsored Product ads, you can quickly focus on core keywords and increase product exposure.
In addition to on-site advertising, some sellers have also begun to try off-site traffic, such as posting short videos, unboxing notes or evaluation content on platforms such as TikTok, Reddit, and Instagram to guide traffic to Amazon Listings. This multi-channel combination of "planting grass-driving-conversion" has been proven effective by many hot products.
4. Logistics stability is the basic plate, and delivery experience is a plus
In the fiercely competitive US station, logistics services have changed from "backstage links" to "conversion preconditions". Delivery time, delivery accuracy, and return response speed directly affect customer evaluation and store performance points.
At this time, an efficient, stable, and responsive overseas warehouse partner is particularly critical.
"Hidden boost" for efficient operation: U-Speed US overseas warehouse
U-Speed has deployed two large overseas warehouses in the East Coast (New Jersey) and West Coast (Los Angeles) in the United States, with a total area of 20,000 square meters. The warehouse is equipped with light and heavy shelves, PDA system, WMS warehouse management system and 24-hour monitoring system, which can handle 100,000 packages per day. More importantly, the U-Speed US overseas warehouse team is managed by Chinese, with smooth communication, high execution efficiency, and 100% timely delivery rate within 24 hours.
In the actual operation of sellers, U-Speed supports multi-platform docking. The system has connected TEMU, TikTok Shop, SHEIN, AliExpress and other first-tier e-commerce platforms to realize automatic order pushing and drop shipping operations, significantly reducing labor costs and improving order fulfillment efficiency.
In addition, U-Speed's return and label replacement service responds quickly and completes processing within 48 hours, maximizing the value of goods and reducing secondary sales losses; it supports warehousing of general goods, pure electricity, cosmetics and other categories, and also provides sellers with more space for diversified product selection.
Combined with the platform operation rhythm, sales cycle and product selection structure, many mature sellers will set up warehouses in the east and west of the United States to stagger shipments and improve logistics stability. U-Speed is the preferred partner for this kind of "dual warehouse strategy".
By creating a systematic and professional product selection, operation and logistics system, sellers can not only complete the first order quickly, but also establish long-term sustainable operation capabilities. Steady your position in the red ocean of cross-border e-commerce and go against the current.
