As Father's Day approaches in the United States, the festive atmosphere is heating up. According to the latest data released by the National Retail Federation (NRF) and Prosper Insights & Analytics, the total expected consumption on Father's Day (June 15) in 2025 will reach 24 billion US dollars, a record high. This figure is not only higher than last year's 22.4 billion US dollars and 22.9 billion US dollars in 2023, but also shows that the importance of Father's Day in American families continues to rise.

In terms of per capita expenditure, it is expected to reach 199.4 US dollars in 2025, an increase of nearly 10 US dollars from last year's 189.8 US dollars. Among them, the consumption of people aged 35 to 44 is the most prominent, with an average of 278.9 US dollars. They are not only willing to choose practical gifts for their fathers, but also prefer customized and emotionally valuable products.

In the gift category, greeting cards still top the list, accounting for 58%; followed by clothing (55%), special trips (53%) and gift cards (50%); at the same time, the demand for gifts such as personal care products and subscription boxes is also growing, showing consumers' attention to "heartfelt" gifts.

For cross-border sellers, this is undoubtedly a "traffic feast". But behind the surge in orders, there is also an increasingly difficult problem.

Sellers have to pay attention to the "high return rate" problem under consumption upgrades

According to industry reports, the overall return rate of US e-commerce in 2024 has reached 20.4%, a significant increase from 17.6% in 2023. In the popular holiday categories such as clothing, personal care, and accessories, the return rate of some subcategories even exceeds 30%. During the holiday promotion period, due to the superposition of "trial purchase + impulse consumption", it is more likely to trigger a large-scale return wave.

Especially for cross-border sellers selling on platforms such as TikTok Shop and Amazon, it is easy to get bad reviews, store deductions, and even account risks due to problems such as slow logistics, weak after-sales service, and poor return experience.

Common seller feedback includes:

After receiving the product, American buyers "return the product without reason", but the return process is long and the seller bears high shipping costs;

The platform policy changes frequently, the compliance cost is high, and the return processing is not timely, which affects the account score;

There is no local return warehouse, and the package needs to be returned to China over a long distance, which has huge time cost and financial pressure...

In this context, establishing overseas local return processing capabilities has become a "standard" for sellers to cope with the holiday return wave.

U-Speed US return warehouse creates an efficient and professional return closed loop for sellers

As a deep cultivator in the field of cross-border logistics, U-Speed focuses on the pain point of "high return rate", deploys three major return areas in the United States, and establishes a nationwide return warehouse network to help sellers achieve "worry-free returns".

East Coast Main Force: U-Speed US East Return Warehouse (New Jersey)

U-Speed has two warehouses in New Jersey with a total area of 212,000 square feet, with an average daily processing capacity of 20,000+ pieces, and is the central node for receiving return traffic in the eastern United States.

West Coast Fortress: U-Speed US West Return Warehouse (Los Angeles)

As a high-traffic port on the West Coast, the Los Angeles return warehouse has expanded to 80,000 square feet, processing an average of 10,000+ pieces per day, greatly improving the timeliness and sorting efficiency of returns in the West.

Southern Pivot: U-Speed Miami Return Warehouse

The Miami warehouse covers an area of 21,000 square feet and has an average daily processing capacity of 2,500+ pieces, which is particularly suitable for the Latin American return channel and the local market demand in the southeast.

The four return warehouses are all equipped with light and heavy shelves, forklifts, fire monitoring, and 24-hour CCTV security systems. The warehouse environment is clean and tidy, and the software and hardware are complete. It is a good choice for sellers to handle local returns in the United States.

Not only returns, but also the "logistics manager" of cross-border sellers

U-Speed's US return service not only solves the problem of "return processing", but is also an important link for sellers to integrate the logistics supply chain:

Localized team configuration: US operation team +Chinese management team dual-line collaboration, transparent return process, timely response;

Fast quality inspection, stable delivery: return quality inspection is completed within 2 days, and return logistics is delivered within 3-5 days, reducing cargo backlog;

One-stop cross-border service closed loop: In addition to returns, U-Speed also provides positive services such as US overseas warehouse storage, one-piece delivery, and first-leg delivery to help sellers form a complete supply chain closed loop;

Stable platform cooperation: As a return cooperation service provider of AliExpress, U-Speed has handled a large number of real return orders and accumulated rich experience in dealing with holiday returns.

Behind the rush for holiday orders is a higher requirement for operational efficiency. Whoever can find a balance between the dual challenges of high turnover and high returns will be able to go further in the cross-border track.

During the warm and hot Father's Day, let U-Speed guard the return line for you, so you can sell goods with peace of mind and collect orders with confidence.