From January to April 2025, sales in the US toy market increased by 6% year-on-year, and sales volume also increased by 3% compared with the same period last year. It is worth noting that the "behind-the-scenes pusher" of this round of growth is not the traditional children group, but adults aged 18 and above. Data shows that in the first quarter of this year, adults' spending on toys increased by 12% year-on-year, totaling US$1.8 billion, surpassing all age groups and becoming the largest consumer group in the toy market.
The consumption logic behind this is also quietly changing. American consumers' toy consumption is showing a polarized trend of "either upgrading or saving": on the one hand, high-end toys priced between US$20 and US$69.99 continue to be popular, and on the other hand, low-priced toys priced below US$15 also have good sales; on the contrary, products in the middle price range are under obvious pressure.
Toys are no longer exclusive to children, but have become a new choice for emotional consumption, self-reward, and holiday gifts. Faced with the psychological transformation of consumers to "be more picky but more willing to pay for happiness", how should cross-border sellers plan and respond?
From product selection to delivery, three questions that cross-border sellers must think about
Against the backdrop of accelerated consumer stratification and structural transformation, cross-border sellers need to seriously consider three questions in order to get a share of the US toy market in 2025:
1. Who is buying?
The influx of adult players means that product selection ideas can no longer revolve around children's toys. "Fashionable toy categories" that are both interactive and collectible, such as building block assembly, model figures, collectible peripherals, and board game props, will become the core battlefield.
2. Who is competing?
Faced with two completely different purchasing preferences of "high-end upgrade" and "extreme cost-effectiveness", sellers must formulate targeted strategies - on the one hand, polish product value, and on the other hand, optimize cost structure. And this is inseparable from efficient and stable logistics support.
3. Who is fast?
The cross-border logistics link is becoming the key to widening the gap between sellers. Whether "new products are launched in the season, put on the shelves in the week, and shipped on the same day" can be achieved directly determines whether the product can seize the traffic outlet in the first place.
This is also the fundamental reason why more and more sellers are turning their attention to overseas warehouses in the United States.
Overseas warehouses have become core supporting facilities, and U-Speed helps to efficiently layout the US market
Faced with the dual challenges of surging demand and accelerated fulfillment, sellers are no longer satisfied with the low-efficiency and high-risk method of "shipping from domestic ports". In contrast, entering the local overseas warehouse in the United States for drop shipping and achieving "nearby fulfillment" has become an important strategy to improve user experience, reduce return rates, and seize platform traffic.
Among many overseas warehouse service providers, U-Speed's US overseas warehouse has been favored by more and more cross-border sellers with its perfect warehousing system, flexible delivery mechanism and one-stop service capabilities.
U-Speed US overseas warehouse: A Stable Choice for Toys to Go Overseas
As a Temu/SHEIN semi-managed official certified warehouse, U-Speed has deployed dual warehouses in the east and west of the United States in the United States, covering the entire territory to meet the needs of different delivery scenarios.
Core advantages include:
✅ Full coverage of cargo types: general cargo, sensitive cargo, pure electric products can all be accepted, and it is suitable for a variety of toy categories;
✅ High system integration: The US overseas warehouse has opened up mainstream platforms such as TEMU, TikTok, SHEIN, AliExpress, etc., supports platform order promotion, and one-click operation;
✅ High outbound efficiency: independent WMS system + Chinese management team, standardized outbound process, 24H outbound timeliness rate reaches 100%;
✅ More refined SKU management: partition placement according to dimensions such as shipment frequency and SKU characteristics to improve inventory turnover efficiency;
✅ Fast return and relabeling: complete return, relabeling and information update within 48 hours, helping the product to quickly restore the saleable status;
✅ Strong daily processing capacity: up to 100,000 packages can be processed per day to meet the peak shipment demand of the big promotion.
Not only that, U-Speed also provides a one-stop first-leg warehouse and distribution service from domestic collection to overseas delivery, truly achieving "you only sell goods, we will take care of logistics".
Hot sales of toys cannot wait, choosing the right warehouse and distribution service is the key
The explosive growth of the toy market has brought huge opportunities, but it also means more intense competition. In addition to product selection and operation, the speed and stability of logistics fulfillment will become the key factors for cross-border sellers to outperform the market.
With the help of U-Speed US overseas warehouse, cross-border sellers can not only shorten logistics time and reduce costs, but also improve consumer experience and obtain platform traffic support. In 2025, when the US toy market will reach a new high, you may as well take advantage of the opportunity to enter the market and use a professional warehouse and distribution system to win this "cross-border breakthrough battle."
