According to the State of the Birds report, there will be nearly 100 million bird-watching enthusiasts in the United States in 2025, accounting for more than one-third of the adult population in the United States. The total annual expenditure of these enthusiasts on bird-watching travel, equipment, clothing, photographic equipment, etc. has reached 108 billion US dollars. In other words, "bird watching" is not only a hobby in the United States, but also a huge business.
As the outdoor lifestyle continues to heat up in the United States, from binoculars, waterproof backpacks, outdoor folding chairs, to professional outdoor clothing, portable photography equipment, and even bird-themed cultural and creative products, more and more Chinese cross-border sellers are beginning to target this niche track.
But a realistic problem is: if you want to break into the American bird-watching consumer circle, you must rely not only on products, but also on the supply chain.
How can cross-border sellers improve their competitiveness to seize the bird-watching craze?
American bird-watching enthusiasts are not only huge in number, but also have strong spending power. Their demand for equipment also presents the following characteristics:
Prefer professional equipment: high requirements for product functionality, portability, and environmentally friendly materials.
Pursuit of shopping convenience: prefer to place orders on platforms such as Amazon, TEMU, TikTok Shop, etc., and expect to receive goods quickly.
Expectations for service: return and exchange experience, packaging quality and even customer service response speed will affect repurchase and reputation.
This puts higher demands on cross-border sellers: not only must the products be excellent, but the logistics services must also keep up, especially the last mile fulfillment experience. Therefore, "whether to have a stable and efficient US overseas warehouse" has become a key factor in determining the business ceiling.
Why use US overseas warehouses? You may not have used these advantages yet
In categories such as bird watching supplies, which have medium to high customer unit prices and high requirements for delivery experience, US overseas warehouses have several irreplaceable advantages:
Fast timeliness: Goods are warehoused in advance to achieve local delivery, which can generally be delivered in 2-5 days, improving buyer satisfaction;
Lower freight costs: Compared with direct delivery from China, the final cost is greatly reduced, and more low-price free shipping strategies are supported;
Support drop shipping: flexible distribution, no inventory pressure, suitable for small and medium-sized sellers to test new categories;
More convenient returns: support local returns, reduce dispute rates, and improve platform ratings.
Especially in the scenario of explosive orders on platforms such as TikTok Shop and Temu, a US overseas warehouse with fast response, accurate shipments, and smooth system docking can greatly improve operational efficiency and conversion rate.
U-Speed US overseas warehouse: a warehousing solution tailored for outdoor cross-border sellers
Facing the huge US bird watching and outdoor products market, U-Speed's dual warehouse layout in the East and West of the United States has built a stable and efficient fulfillment support for many sellers.
✅ Dual warehouse layout in the East and West Coast of the United States, flexible deployment, and better time efficiency
U-Speed has two overseas warehouses in the East Coast of the United States (New Jersey) and the West Coast of the United States (Los Angeles), with a total warehouse area of 20,000 square meters and an average daily processing capacity of 100,000 orders.
Close to major ports and urban circles, whether it is shipped from the East Coast to New York and Boston, or from the West Coast to California and the hinterland, efficient delivery can be achieved.
✅ General goods, sensitive goods, and pure electric products can be accepted to meet diverse needs
From telescopes, portable lamps, lithium battery equipment, to bird-watching cultural and creative derivatives, U-Speed can receive and properly store them. The WMS system is meticulously divided, and high-frequency SKU processing is more efficient.
✅ Support mainstream platform push orders, one-piece delivery is more worry-free
The system has been connected to platforms such as TikTok, TEMU, SHEIN, AE, etc., supports API push orders and synchronous updates, and the Chinese team in the warehouse strictly follows the SOP outbound process, and the 24H outbound timeliness rate reaches 100%.
✅ Full-link closed loop service, from collection to return and reissue, all done in one stop
U-Speed not only provides overseas warehouse services, but also supports the integrated solution of first-leg + warehouse distribution from domestic collection. Supports common operations such as return, reissue, and label change to help sellers reduce losses and improve customer satisfaction.
Not just a warehouse, but also a growth engine
When many cross-border sellers enter subcategories such as bird watching and outdoor activities, the initial problem they face is not the product, but:
"How to ship the goods?"
"How to deal with customer returns?"
"How to deal with inventory pressure when the platform explodes?"
The answers to these questions can actually be found in an efficient US overseas warehouse.
And what U-Speed provides is not just warehousing itself, but a set of solutions centered on efficient fulfillment, flexible deployment, and intelligent system docking, which truly helps cross-border sellers to gain a foothold in the US market and cope with peak demand.
Seize 2025, the window period for bird watching dividends in the US market
2025 is a key node for the outbreak of the US bird watching market. The huge consumer group of nearly 100 million people has released huge purchasing potential on platforms such as Amazon, TikTok, and TEMU.
As a seller, no matter how good the product selection is, without an efficient overseas warehouse, it is difficult for the business to go far.
At this time, choosing U-Speed's US overseas warehouse is not only a choice of logistics service, but also an investment for future growth. Seize the opportunity and start from the "bird", and your cross-border story may take off.
