On October 10th, TEMU's US website announced the official launch of its Black Friday promotion. Pre-launch activities began at 2:00 PM on October 9th and will run until 3:59 PM on November 29th, a total of 51 days. As one of the most important e-commerce promotional events of the year, Black Friday is not only a peak period for platform traffic but also a crucial test of sellers' supply chain and fulfillment capabilities.
For cross-border sellers, this year's TEMU Black Friday event is earlier and longer, which means greater exposure opportunities but also exponentially increased warehousing and shipping pressures. Faced with a 51-day, high-intensity promotional cycle, those who can respond more quickly in logistics timeliness and inventory management will have a better chance of breaking through the fierce competition.
With Black Friday approaching earlier, stocking strategies are crucial.
According to Adobe Analytics, US online sales for Black Friday will reach $9.8 billion in 2023, a year-on-year increase of 7.5%. TEMU, Amazon, and Walmart will be the top three most visited platforms. This year, TEMU's Black Friday event launched earlier, with a three-week pre-launch period. The platform will continue to leverage "limited-time sales," "coupon discounts," and "flash sales" to encourage consumption.
This places higher demands on cross-border sellers: on the one hand, they must ensure the availability of popular products, while on the other, they must manage inventory turnover risks. In particular, the TEMU platform's "semi-managed model" requires clear assessments of warehouse response speed and return processing efficiency. If reliance on domestic shipping continues, logistics delays and package backlogs are highly likely to occur during peak season, impacting store performance and account ratings.
Thus, establishing US overseas warehouses in advance has become a consensus among many sellers. Overseas warehouses can significantly shorten delivery times, bringing products closer to consumers and enabling fast delivery within 48 hours. More importantly, with the frequent restocking needs during Black Friday, local warehouses help sellers quickly respond to market changes.
Overseas warehouses facilitate peak season fulfillment; efficiency determines sales.
During the Black Friday peak season, consumers are extremely sensitive to the logistics experience. Data shows that over 70% of US consumers indicate that "delivery time" is a key factor in their ordering decisions (Source: Statista). When competitors are vying for the same traffic, delivery speed often directly determines the success rate.
Using US overseas warehouses not only speeds up shipping but also reduces the costs and risks associated with international transportation. Especially for sensitive goods like electronics and cosmetics, overseas warehouses offer more stable customs clearance and local delivery solutions, preventing losses caused by policy changes or flight delays.
U-Speed US overseas warehouse: A TEMU-certified semi-managed warehouse, helping sellers achieve stable growth.
Among many overseas warehouse services, U-Speed's US overseas warehouse, with its efficient systems, comprehensive facilities, and professional team, is an ideal choice for cross-border sellers during Black Friday. U-Speed operates warehousing centers in both the eastern and western United States, totaling 20,000 square meters. It is a semi-managed, officially certified warehouse for TEMU and SHEIN, and can handle general cargo, sensitive goods, pure electronics, and cosmetics.
U-Speed offers a one-stop "front-end + warehousing and distribution" service, with a professional team monitoring the entire process, from domestic collection and customs clearance to warehousing, sorting, and final delivery. Whether preparing for Black Friday, replenishing stock for promotional events, or daily shipments, we offer systematic management and efficient collaboration.
The warehouse is equipped with a WMS intelligent storage system, light and heavy-duty shelving, forklifts, 24-hour surveillance, and PDA scanners, capable of handling up to 100,000 packages per day, fully prepared to handle the surge in orders during Black Friday.
Systematic management and efficient returns and exchanges improve operational efficiency.
U-Speed's proprietary WMS warehouse management system is integrated with the APIs of major platforms such as TEMU, TikTok, SHEIN, and AliExpress, enabling real-time order synchronization and automatic inventory updates. Sellers can easily push orders directly through the system with one click, providing full visibility of shipment data.
Managed by experienced Chinese individuals, the warehouse team adheres to strict SOP procedures, ensuring a high rate of timely shipments. For returns during peak season, U-Speed offers a 48-hour return labeling and data upload service, helping sellers quickly resume resale and reduce the risk of inventory overstock.
U-Speed also offers flexible services such as drop shipping, returns, exchanges, and restocking, allowing sellers to operate as efficiently as local brands, even in China.
Seizing the Black Friday peak requires selecting a high-quality overseas warehouse.
TEMU's Black Friday promotion has fully launched, presenting both opportunities and challenges. For cross-border sellers, adequate inventory is only the first step; the more critical factor is stable logistics and fulfillment. U-Speed's US overseas warehouse, with its mature warehousing and distribution system, systematic management, and efficient processing capabilities, provides strong support for sellers.
During the fiercely competitive Black Friday period, those who can achieve faster shipping, more stable inventory, and smoother returns will win the favor of consumers and platforms. U-Speed's US overseas warehouse is becoming a trusted and efficient fulfillment partner for more and more TEMU sellers.
