As the Northern Hemisphere enters winter, US cross-border e-commerce is experiencing a new wave of "warm economy." This year's growth is more significantly driven by TikTok: SWEET MAYHEM's fleece leggings sold 78,000 pairs in just 28 days, generating over $2.1562 million in sales, becoming a representative seasonal bestseller. Meanwhile, warm socks, outdoor gloves, and electric heating gadgets continue to perform strongly on TikTok and Amazon US.
Under this trend, "who can deliver to the user faster" is becoming the underlying logic of competition in the warm clothing market. This is why the fulfillment capabilities of US overseas warehouses have become central to the operations of cross-border sellers.
Why is the demand for warm clothing in the US continuing to rise?
The demand for warm clothing among US consumers is not accidental; it stems from the combined effects of climate, consumption habits, and content-driven factors.
1. Content Consumption Drives the Popularity of "Warm Clothing"
TikTok's sales logic is reshaping winter consumption. The surge in fleece leggings sales is driven by a large number of content from small and medium-sized influencers. Official data shows that 85% of SWEET MAYHEM's top-selling orders come from promotions by small and medium-sized influencers, indicating that the demand for thermal products in the US market has entered a phase of "demand ignited by content."
2. Long Winters and Large Temperature Variations in the US
From the North and Midwest to the Northeast, winters in the US typically last 3-5 months, with severe cold weather generally extending into the following spring. Fleece, thermal socks, and outdoor gloves are therefore necessities, and repurchase rates are high.
However, thermal products have a characteristic: sudden surges in demand, concentrated demand, and a high rate of returns. Whether it's fleece leggings or outdoor thermal accessories, order volumes often increase rapidly in a short period. However, the unpredictable shipping time of cross-border direct mail can cause missed opportunities in the optimal sales period. Similarly, the lack of overseas warehouses makes it impossible to handle the high-frequency shipments after influencer promotions and meets the platform's timeliness requirements.
In contrast, the "shipping directly to the US + local overseas warehouse storage + dropshipping" model brings inventory closer to consumers, ensuring rapid delivery after order placement. It also allows for timely localized handling during peak return seasons, minimizing losses.
For cross-border sellers, this model transforms operations from reactive to controlled, making seasonal best-sellers a replicable growth path and shifting winter sales from a "batch boom" to a "stable season."
U-Speed US overseas warehouse: A Complete Warehousing and Distribution System for Winter Wear
Based on the characteristics of winter demand, U-Speed US overseas warehouses provide a full-process service covering shipping, warehousing, and dropshipping. U-Speed has warehouses in both the East and West coasts, covering major consumer areas across the US. These warehouses are officially certified by Temu and SHEIN (semi-managed warehouses), accepting general cargo, electrical appliances, cosmetics, and more, fully compatible with fleece pants, thermal socks, outdoor thermal accessories, and even some small electric heating devices.
In terms of warehousing and distribution capabilities, the two warehouses cover approximately 20,000 square meters and can handle about 100,000 orders per day. Facilities include light and heavy-duty shelving, forklifts, pallets, electronic scales, PDAs, a WMS system, and 24-hour monitoring and fire safety equipment, ensuring efficient outbound operations even during peak winter seasons.
U-Speed's proprietary WMS system can interface with platforms such as TikTok, Temu, SHEIN, and AE via API, supporting automatic order push, real-time order synchronization, and detailed data reports, eliminating the need for sellers to manually import orders.
The warehouses are managed by a Chinese team, adhering to strict SOP procedures. Discrepancies between inbound and outbound shipments are verified and updated immediately. SKU-based zoning management allows for faster and more accurate outbound shipments of items like fleece pants, which have multiple sizes and colors.
For categories with high return rates, U-Speed can complete relabeling and re-warehousing within 48 hours, significantly reducing inventory losses caused by high return rates in winter.
With the continued surge in demand for winter clothing in the United States, supply chain has become a core competitive advantage for cross-border sellers. Whether your main products are fleece leggings, thermal socks, or other high-frequency winter items, ensuring inventory is readily available in the US and shipping is faster is key to winning over consumers and platforms. U-Speed's US overseas warehouses offer comprehensive growth support to cross-border sellers with stable warehousing and distribution capabilities, flexible system integration, and efficient operating processes, ensuring your winter clothing products can truly "catch up the traffic" during the winter season.
