Black Friday is always one of the most crucial periods for Amazon sellers throughout the year, and the pace in 2025 was noticeably faster and more intense. According to official Amazon news, Amazon Global Store officially launched its 2025 Black Friday Global Shopping Festival from November 20th to December 2nd, featuring over 3 million products across 35 categories and 30,000 international brands, with over 10,000 brands simultaneously launching new products. This information comes from official Amazon releases and is verifiable data.
The reason this year's Black Friday event started earlier is because Amazon not only launched its "Black Friday Early Bird Deals" on November 13th but also coordinated with its German site's major promotion. Furthermore, Amazon Global Store held its first Black Friday pop-up store in Shanghai, using a physical experience to further influence consumer purchasing decisions. These actions indicate that the platform is proactively extending the consumer cycle, giving sellers a longer sales window.
A longer sales window is certainly beneficial for sellers, but another problem that arises is also prolonged—the Black Friday return surge.
Black Friday sales surge, but the accompanying return pressure cannot be ignored.
During Black Friday, impulsive spending by consumers increases significantly, cross-category promotions intensify, and the number of new products on platforms surges. The descriptions, sizes, and product presentations of these new products are often key factors influencing return rates. Therefore, returns typically peak 7-21 days after the promotional period ends.
This trend is further amplified by the "return culture" of overseas consumers. According to publicly available data from the National Retail Federation (NRF), the average retail return rate in the US is around 16%, with online return rates generally higher than offline. Apparel, home goods, and small appliances are among the most frequently returned categories. This data is publicly available and authoritative.
Considering this year's Black Friday product category structure—outdoor, home, electronics, and beauty products still occupy core positions, and the main consumer group remains young people seeking new product experiences—returns will inevitably rise further after Black Friday. Therefore, planning ahead for return receiving and processing capabilities is crucial for sellers to successfully handle the Black Friday traffic.
Black Friday returns are coming early, requiring sellers to have more stable US-based return warehouses.
As the promotional period lengthens, the frequency of products entering and leaving US warehouses increases. From FBA returns and platform after-sales returns to exchange requests from brand-owned channels, the return process is becoming more complex. Without stable local return warehouses to support them during Black Friday, sellers often encounter several real pain points:
Return backlog leads to processing delays, impacting cash flow.
Inability to complete quality inspections in a timely manner results in product value loss.
Insufficient local processing capacity hinders rapid relisting.
Distributed service providers create a lack of continuity in repair, warehousing, and reshipment processes.
Therefore, a highly efficient, nationwide, and stable US return warehouse system has become the infrastructure for sellers to cope with the Black Friday return surge.
This is where the advantages of the U-Speed US return warehouse system become apparent.
U-Speed US returns warehouse: Covering East and West Coasts, Handling Black Friday Return Volumes
To help Amazon sellers cope with the high return volume during Black Friday, U-Speed has established a dual-warehouse system on both the East and West coasts of the United States—New Jersey (East Coast) and Los Angeles (West Coast). Both warehouses possess verifiable hardware, scale, and processing capabilities.
East Coast (New Jersey) Returns Warehouse
Area: 7250 square meters
Daily Processing Capacity: 20,000+ orders
Located in the core logistics area of the East Coast, this warehouse covers major e-commerce consumer areas such as New York, New Jersey, and Pennsylvania, making it ideal for handling FBA after-sales returns and returns from self-fulfilled channels.
West Coast (Los Angeles) Returns Warehouse
Area: 7250 square meters
Daily Processing Capacity: 10,000+ orders
The Los Angeles warehouse is better suited for handling returns returning from Amazon's western warehouses, ports, and DTC channels, offering a natural regional advantage in terms of delivery speed.
Both warehouses are equipped with forklifts, light and heavy-duty shelving, fire monitoring, 24-hour security, and CCTV, among other hardware facilities. Their environment and process standards are benchmarked against professional overseas warehouse systems, ensuring that every step of the return process is traceable, rather than a haphazard "stacking" approach.
Fast quality inspection + efficient logistics ensure returns don't disrupt Black Friday.
Black Friday returns are characterized by short cycles and high concentration, making efficiency crucial. U-Speed's US return warehouse demonstrates verifiable efficiency metrics: return quality inspection timeline: completed within 2 days; return logistics timeline: delivered within 3-5 days.
Regarding the warehouse operations team, U-Speed employs a combination of a "Chinese management team + local Chinese-American operations team + independent customer service team." Management is responsible for rules, processes, and quality inspection standards; the local team handles on-site execution; and the customer service team handles cross-time zone communication and after-sales feedback, ensuring meticulous and stable return processing.
The advantages of this approach are particularly evident during Black Friday: sellers don't need to spend time tracking every return and expediting processing; a single system covers the entire chain from "receiving—quality inspection—processing—return to warehouse—logistics," reducing management pressure during the Black Friday peak season.
It forms a closed-loop cross-border logistics system, eliminating fragmented Black Friday return processing.
U-Speed in the US not only provides return warehousing but also covers forward logistics services such as first-leg transportation, warehousing, and drop shipping, effectively creating a closed loop for sellers' US local supply chain. For Amazon sellers who frequently need to replenish stock, handle returns, and relist items, this integrated service minimizes communication costs and avoids information chaos caused by too many suppliers during the Black Friday peak season.
More importantly, with large order and return volumes during the Black Friday peak season, the shorter and more continuous the logistics chain, the less loss for sellers.
As Black Friday 2025 fully launches, Amazon's promotional pace will be faster, and consumers will have a longer shopping window. While seizing growth opportunities, sellers must also prepare for a surge in returns. A professional, efficient return warehousing system covering both the East and West coasts of the United States directly determines whether sellers can "secure profits" after the peak season.
U-Speed provides Amazon sellers with reliable and high-capacity return receiving and quality inspection services through its two major return warehouses in New Jersey and Los Angeles, using its professional capabilities to help sellers turn Black Friday's benefits into sustainable growth.
