As the Northern Hemisphere gradually enters winter, the global pet consumer market is once again experiencing a significant seasonal peak. Among these, pet winter warmth-related products are seeing particularly strong growth, becoming an important sector that cross-border sellers cannot ignore.
Data from multiple platforms shows that searches for pet winter protection products on the North American Chewy platform have increased by approximately 180% year-on-year, sales of snow cat litter from Zooplus in Germany have increased by 220% year-on-year, and weekly sales of pet heating pads on Rakuten in Japan have exceeded 10,000 units. Driven by multiple demands, the industry generally expects the global pet warmth industry to exceed $8 billion by 2025. These data send a very clear signal: pets' winter needs are shifting from basic requirements to more refined, functional, and scenario-based consumption.
Upgrading Pet Warmth Demands, Accelerated Growth in Segmented Categories
From a market structure perspective, the current growth of pet winter warmth products is not concentrated in a single category, but rather shows a trend of diversified expansion. Based on the performance of the North American, European, and Japanese markets, the following product categories have high potential:
One category is warm protective gear, such as fleece-lined winter clothing and waterproof snow boots. These products have clearly defined functions and relatively stable repurchase rates, with some categories boasting gross profit margins exceeding 60%.
The second category comprises travel safety-related products, including reflective leashes and anti-freeze paw balms, combining safety and protection attributes, with significant demand in winter outdoor scenarios.
The third category includes indoor winter supplies, such as temperature-controlled cat beds and smart heating pads, which are particularly well-received in North America and Japan.
The fourth category consists of health and protection products, such as joint braces and nasal balms, catering more to the long-term needs of middle-aged and elderly pets and those in cold climates.
For cross-border sellers, these categories not only represent genuine demand but also have clear seasonal windows, with orders often concentrated during peak seasons.
This explosive growth places higher demands on fulfillment capabilities.
It's important to note that while demand for pet warmth products is strong, the requirements for supply chain and fulfillment capabilities are not low. On one hand, these products have a large number of SKUs with significant size variations, making inventory management complex; on the other hand, some products involve pure electricity or are electrically charged, requiring higher compliance standards for warehousing and shipping.
In actual operation, many sellers encounter the following problems:
During peak season, orders are concentrated, making it difficult to guarantee direct shipping delivery times;
Platforms have increased requirements for shipping speed, and delays can easily affect store performance;
Increased returns and exchanges, and untimely processing leads to inventory backlog.
Therefore, establishing a stable US overseas warehouse in advance before the peak season for pet warming products has become a consensus among more and more sellers.
U-Speed's Overall Layout and Adaptability of US Overseas Warehouses
U-Speed has established two overseas warehouses in the US, one in the East Coast and one in the West Coast, covering major pet consumption areas while accommodating the shipping needs of different platforms. As an officially certified warehouse for SHEIN semi-managed pet products, U-Speed can also connect to Temu semi-managed pet products and TikTok shipping models, suitable for sellers currently operating on multiple platforms simultaneously.
In terms of product types, U-Speed's US overseas warehouse can accept general goods, pure electrical appliances, and cosmetics, and are well-suited for winter best-selling categories such as pet heating pads and smart products.
Warehouse Configuration and System Capabilities Support Peak Season Operations
In terms of infrastructure, U-Speed's US overseas warehouse covers approximately 20,000 square meters and is equipped with light and heavy-duty shelving, forklifts, a WMS warehouse management system, PDA devices, electronic scales, comprehensive fire safety facilities, and a 24-hour monitoring system. During peak season order surges, the warehouse has the capacity to handle high-frequency outbound shipments.
Its US overseas warehouse can handle up to 100,000 parcels per day and supports drop shipping, returns, and replenishment services, making it suitable for products like pet warmth supplies, which are highly seasonal and have a concentrated sales cycle.
Multi-Platform Integration and Refined Management Advantages
At the system level, U-Speed's proprietary WMS warehouse management system supports multi-platform API integration, allowing for real-time order synchronization and transparent inventory data. This helps sellers with more refined SKU management and replenishment planning. By managing inventory by shipping frequency, it also effectively improves inventory turnover efficiency.
Meanwhile, the warehouse is managed by a Chinese team, and operations adhere to strict SOPs. Inbound and outbound processes are rigorously checked, and any abnormal data is reported and updated immediately, ensuring overall operational stability.
Returns and Resale Capabilities Reduce Peak Season Losses
Pet supplies also face a certain percentage of returns and exchanges during peak seasons. U-Speed's US overseas warehouse supports efficient return and relabeling processing, completing operations and uploading data within 48 hours, helping sellers maximize resale potential and reduce inventory losses.
The rapid growth of the global pet winter warmth market has opened a clear window of opportunity for cross-border sellers. However, with increasing demand, fulfillment capabilities are becoming crucial to truly capitalizing on market gains.
Establishing a stable, compliant, and high-capacity US overseas warehouse in advance not only helps handle peak season orders but is also an indispensable part of long-term operations in the pet category. In this process, U-Speed's multi-platform support and comprehensive service capabilities are becoming an increasingly important choice for sellers.
