Amid a still cautious global consumer environment, the US pet market has demonstrated remarkable resilience. According to data released by the US Bureau of Labor Statistics (BLS), pet-related spending in the US in 2025 exhibits a clear defensive characteristic, with the related inflation rate falling to 0.3% in November, showing relative stability among several discretionary consumer sectors.This has made pet supplies a key area of focus for many cross-border sellers in the North American market.
However, at the same time, the consumption structure is changing, and platform rules, logistics costs, and fulfillment efficiency are placing higher demands on the supply chains of cross-border sellers.
What does this change in pet consumption structure mean for cross-border sellers?
From the demand side, US pet consumption has not "downgraded," but rather shown a clear structural differentiation. Data shows that 97% of US pet owners consider their pets family members, and emotional attachment remains a crucial factor supporting consumption. However, in specific choices, consumers tend to favor "practical + health" products.
During the year-end holidays in 2025, US consumers are more inclined to purchase functional products such as GPS collars, smart feeders, and basic grooming supplies, with an average expenditure of approximately $30 per person. Meanwhile, the market is exhibiting a "two-speed" trend: on the one hand, approximately 75% of households are shifting towards more affordable brands; on the other hand, high-income groups maintain a stable demand for high-end pet products.
For cross-border sellers, this means that product selection logic is shifting towards "essential needs, high frequency, and stable fulfillment," rather than solely relying on marketing-driven strategies.
The Real Challenges Faced by Chinese Cross-Border Pet Sellers
From the supply side, China remains a significant source of pet accessories for the United States, but the external environment is becoming increasingly complex. On the one hand, tariffs and compliance requirements persist; on the other hand, competition from sellers in the US and other countries is intensifying, placing higher demands on delivery speed and service experience.
For cross-border sellers, relying solely on "low prices + direct cross-border shipping" is no longer a sustainable long-term advantage. Long logistics cycles and slow return/exchange processing can easily impact platform ratings and repurchase rates.
Therefore, how to control costs while improving local fulfillment capabilities in the US has become a crucial issue for many sellers.
Why are US Overseas Warehouses Becoming an Important Pivot?
In this market environment, the value of US overseas warehouse is being re-evaluated. By pre-stocking in the US, sellers can significantly shorten delivery times, reduce last-mile delivery risks, and more flexibly respond to platform promotions and holiday order surges. Especially in categories like pet supplies, which emphasize stable supply and customer experience, US overseas warehouses are not just logistics nodes but also an integral part of a seller's operational capabilities.
U-Speed US Overseas Warehouses: Providing Cross-Border Sellers with a More Stable Fulfillment Foundation
Regarding its US overseas warehouse network, U-Speed has established warehouses in the East and West United States, covering major US consumer markets. U-Speed is also an officially certified semi-managed warehouse by SHEIN and can connect to Temu semi-managed and TikTok fulfillment platforms, supporting multi-platform collaborative operations.
In terms of cargo adaptability, U-Speed US overseas warehouses can handle general cargo, pure electrical appliances, and cosmetics, meeting the warehousing and fulfillment needs of different types of pet supplies.
The warehouse covers approximately 20,000 square meters and is equipped with light and heavy-duty shelving, forklifts, a WMS (Warehouse Management System), PDAs, electronic scales, 24-hour monitoring, and comprehensive fire safety facilities. It has a daily parcel handling capacity of up to 100,000 pieces and maintains stable processing flexibility during peak periods.
From systems to execution, how do overseas warehouse capabilities affect seller efficiency?
In actual operation, the usability of an overseas warehouse largely depends on its system and processes.
U-Speed uses its proprietary WMS, which can interface with platforms such as TEMU, TikTok, SHEIN, and AE via API. Order status is synchronized in real time, and inventory and inbound/outbound data are clearly trackable, facilitating refined management for sellers.
At the execution level, the warehouse implements strict SOP (Standard Operating Procedure) processes and is managed by a Chinese team to ensure timely verification and accurate information updates in the inbound and outbound processes, maintaining a high 24-hour on-time outbound rate. This is particularly important for pet product sellers who are sensitive to timeliness.
Returns and replenishment capabilities are becoming key differentiators in the market.
As platform rules become increasingly sophisticated, the efficiency of return and exchange processing directly impacts seller account performance. U-Speed's US overseas warehouses support returns, relabeling, and replenishment services, with related operations and data completed within 48 hours, providing a window of opportunity for resale and reducing unnecessary inventory losses. In pet supplies, a category that emphasizes lifecycle management, these capabilities often help sellers better balance inventory and cash flow.
Looking at the performance of US pet consumption in 2025, the market has not shrunk but is evolving towards a more rational and experience-focused direction. For cross-border sellers, the ability to establish a stable and efficient fulfillment system in the US will directly impact growth potential over the next one to two years.
In this context, leveraging a mature US overseas warehouse system is not just about "faster shipping," but about building a more solid operational foundation in an increasingly competitive market.
