Recently, the "sleep economy" on TikTok in the US has rapidly heated up. From sleep-aid pillows and eye masks to aromatherapy and white noise devices, a batch of products focused on "improving the sleep experience" have frequently appeared in influencer videos and live streams.Among them, Mellow Sleep, a pillow that boasts a "five-star hotel experience," sold 24,800 units in just two months after its launch, generating over 6 million RMB in sales. Nearly a thousand influencers participated in promoting the product, quickly achieving a successful initial launch.

Behind these cases is not just a surge in content, but also a concentrated release of long-term demand. According to data from Grand View Research, the global market size for sleep-related products exceeded $67.76 billion in 2024 and is projected to surpass $113.6 billion by 2030. North America remains one of the core markets with the highest consumption scale and average order value. For cross-border sellers, this means that the sleep economy is not a short-term hot topic, but a mature sector entering a phase of rapid growth.

Sleep products are easy to sell, but fulfillment difficulties are significantly underestimated.

From an operational perspective, sleep products are not a category that can be "efficiently scaled up." Products like pillows, bedding, and sleep aids generally share several common characteristics:

First, they tend to be bulky, making them sensitive to delivery speed and packaging integrity.

Second, consumer decisions heavily rely on experience; slow delivery, damage, and inconvenient returns directly impact ratings.

Third, platforms like TikTok, TEMU, and SHEIN operate at a fast pace; once influencer content becomes successful, orders often surge in a short period.

Many sellers find direct shipping from China relatively straightforward during the product testing phase, but once orders stabilize and increase, they quickly encounter real-world bottlenecks: longer shipping cycles, inconsistent fulfillment, and slow return processing all directly affect platform performance and can even limit subsequent traffic.

This is why, once sleep products enter a growth phase, fulfillment capability becomes more critical than product selection itself.

From "being able to sell" to "continuously selling," US overseas warehouse is becoming a prerequisite.

With the increasing maturity of TikTok's US region and semi-managed models, the platform itself is continuously strengthening its requirements for fulfillment stability. For sellers, the significance of US overseas warehouses goes beyond just "faster shipping." They directly address three core issues: the ability to handle concentrated orders from influencers; whether they meet platform requirements for timeliness and stability; and the ability to quickly process returns and exchanges, minimizing actual losses.

This is especially true for sleep-related products, where returns are unavoidable. If returns can only be destroyed or held for extended periods, the lifespan of a single best-selling product will be significantly shortened. Conversely, if returns can be processed quickly and relabeled for replenishment, the product has the opportunity to enter a longer, stable sales phase.

Therefore, for sellers aiming to cultivate the US sleep economy, overseas warehouses are not an "optimization" but a crucial infrastructure for scaling up operations.

How U-Speed US Overseas Warehouses Meet the Scaling Demand of the Sleep Economy

U-Speed US Overseas Warehouses offer more mature solutions at the practical implementation level, addressing these core needs of sleep-related sellers in the fulfillment process.

U-Speed has established two overseas warehouses in the US, one in the East Coast and one in the West Coast, covering major consumer areas. These warehouses are also officially certified by SHEIN semi-managed warehouses, supporting integration with TEMU semi-managed warehouses and TikTok fulfillment. For sellers already operating in or planning to enter the TikTok US market, this means their warehousing and distribution model is highly compatible with mainstream platform rules, eliminating the need for repeated adjustments to fulfillment plans.

Regarding product compatibility, U-Speed's US overseas warehouses can handle general cargo, pure electrical appliances, and cosmetics, with high compatibility for sleep-related products such as pillows, sleep aids, and aromatherapy.

The warehouses have a total area of approximately 20,000 square meters and are equipped with light and heavy-duty shelving, forklifts, a WMS warehouse management system, PDA devices, and 24-hour monitoring. They have a daily parcel handling capacity of up to 100,000 pieces, capable of handling peak outbound demand during TikTok's order surge.

System and execution are equally important to ensure fulfillment stability.

In the actual operation of cross-border sellers, the usability of overseas warehouses often depends on the system and execution details.

U-Speed utilizes its proprietary WMS (Warehouse Management System) and has completed API integration with platforms such as TEMU, TikTok, SHEIN, and AE, supporting platform order pushes, real-time order synchronization, and clear and controllable inventory and data updates, reducing the risks associated with manual operations.

The warehouse is managed by a Chinese team, strictly adhering to SOP (Standard Operating Procedure) processes. Both inbound and outbound processes are verified, and discrepancies are immediately reported and synchronized with the system. Simultaneously, refined SKU zoning management optimizes warehouse layout based on shipping frequency, improving overall turnover efficiency, which is particularly important for sellers of sleep products with a large number of SKUs.

Return and relabeling efficiency determines whether a product can achieve a long lifecycle.

Sleep products have high requirements for user experience, and return rates are an inherent reality. U-Speed's US overseas warehouse supports services such as returns, relabeling, and replenishment. Return and relabeling operations can be completed and data synchronized within 48 hours, helping sellers maximize resale potential rather than treating returns as uncontrollable losses.

For sellers, this not only helps control costs but also maintains more stable fulfillment and inventory performance at the platform level.

The explosive growth of TikTok's US-based "sleep economy" is constantly validating one fact: once demand is validated and content is amplified, the real differentiator lies in the stability of the fulfillment system.

For cross-border sellers hoping to establish a long-term presence in the US market, building a stable and efficient US overseas warehouse system in advance has become a fundamental requirement for participating in the sleep economy competition. This is precisely the problem that U-Speed's US overseas warehouses are continuously addressing.