On the morning of July 26th, the quadrennial Olympic Games are about to kick off in Paris, France. This grand event is not only a dream stage for athletes from all over the world to showcase their talents but also an excellent platform for Chinese brands to make a splash.
1、Olympic-related Products Spark a Frenzy of E-commerce Shopping in France
Months ago, domestic sportswear and sporting goods merchants already witnessed a surge in demand. Various Olympic-related products have performed exceptionally well on cross-border e-commerce platforms. According to data, since the beginning of this year, merchants in Olympic economy-related industries on Alibaba's international platform have achieved an online export value exceeding 7 billion yuan.
According to statistics from the Paris Olympic Organizing Committee, 80% of the mascots for this Olympic Games are made in China. Apart from mascot "Phryges" merchandise, Chinese-made sporting goods such as balls, racquets, sports equipment and accessories, training and fitness equipment, and sports protective gear, as well as Olympic spectator-related products like cheering scarves, fan wigs, cheering sticks, and telescopes, are also prevalent at the Paris Olympic venues.
2、Characteristics and Outlook of the French E-commerce Market
As a long-established developed country, France boasts a large e-commerce market that continues to experience new growth. According to the latest data released by the Federation of E-commerce and Distance Selling (Fevad), in the first quarter of 2024, French e-commerce sales reached 42.2 billion euros, an increase of 7.5% compared to the same period last year. At the same time, the number of online transactions also achieved significant growth, rising from 578 million to 605 million, a year-on-year increase of 4.7%.
Known for its fashion and romance, France's e-commerce market is particularly favored by consumers for clothing and footwear, food, media and electronics, home products, and beauty and personal care products.
There are numerous e-commerce platforms in France. According to Q4 data from 2023, Amazon and Leboncoin are the most popular e-commerce platforms in France, with monthly visitor counts of 39.2 million and 26.7 million respectively. Chinese cross-border e-commerce brands such as AliExpress and Temu are also rapidly developing in the French cross-border market.
Looking ahead, the French e-commerce market is expected to continue its growth trend. According to Marc Lolivier, the General Representative of the Federation of E-commerce and Distance Selling (Fevad), it is estimated that the transaction volume of the French e-commerce market will reach 200 billion euros by 2025. In short, France remains one of the overseas markets worth exploring deeply for cross-border sellers.
3、How Does Uspeed's France Return Warehouse Help Sellers Enhance Their Return Service Level?
Data shows that approximately 52% of French online shoppers choose to return or exchange the products they have purchased, indicating a substantial demand for return services in the French cross-border e-commerce sector. Based on this insight, Uspeed decided to establish a return warehouse in France to meet the actual market demand.
据巴黎奥组委数据统计，本届奥运会80%的吉祥物都是由中国制造。除了吉祥物“弗里热”周边产品之外，中国制造的球类球拍、体育器材及配件、训练健身器材、运动防护用具等体育用品，以及加油围巾、球迷假发、助威棒、望远镜等和奥运观赛相关产品，亦遍布巴黎奥运赛场。
2、法国电商市场特点和展望
作为老牌发达国家，法国的电商市场规模较大，且不断迎来新增长。根据法国电商销售联合会Fevad最新发布的数据，2024年第一季度，法国电商销售额达到422亿欧元，较去年同期增长7.5%。同时，线上成交量也实现了显著的提升，由5.78亿笔增长至6.05亿笔，同比增长4.7%。
法国电商销售额达到422亿欧元 图源：Fevad
作为以时尚和浪漫著称的国家，服装和鞋类、食品、媒体和电子产品、家居类产品、美妆个护类产品始终最受法国电商市场中消费者青睐。
法国电商市场收入（按领域细分） 图源：Statista
法国电商平台诸多，据23年Q4数据统计，亚马逊、Leboncoin是法国最受欢迎的电商平台，每月访客数量分别为3920万和2670万。速卖通、Temu等中国跨境电商品牌也正以极快的速度在法国跨境市场迅猛发展。
展望未来，法国电商市场预计将继续保持增长态势，据法国电子商务和远程销售联合会总代表马克·洛利维耶指出，预计2025年法国电商市场的交易额将达到2000亿欧元。简而言之，法国依然是跨境卖家值得深入开拓的海外市场之一。
3、优时派法国退运仓如何助力卖家提升退货服务水平？
数据显示，约有52%的法国网购消费者会选择退换他们购买的商品，这一比例揭示了法国跨境电商领域对于退运服务的庞大需求。正是基于这一洞察，优时派决定建立法国退运仓，以满足市场的实际需求。
Uspeed's France return warehouse is located in Reims, France, just 10 minutes away from Reims Airport. With a warehouse area of 3,000 square meters and a maximum storage capacity of 600 pallets, the warehouse is fully equipped, and its team of over 20 members can handle up to 1,000 orders per day. The excellent Chinese team provides a Chinese language barrier-free communication environment and can offer customers various operational needs and storage methods, including the entire process of return services such as unpacking and quality inspection, warehousing, relisting, and outbound delivery, with a return processing time of approximately 2 to 5 days.
Uspeed's France return warehouse will assist sellers in achieving worry-free return services in the following aspects:
① Multi-platform return and exchange reception and thousands of pickup points;
② Unpacking and quality inspection completed within 24 hours;
③ Labeling, relabeling, and relisting;
④ Local warehousing and local transfer;
⑤ Direct destruction of worthless goods;
⑥ Return shipping to China.
Uspeed is committed to building an efficient logistics service network, leveraging a professional Chinese operation team, an intelligent return platform, and offering preferential pricing to provide French cross-border sellers with more reliable global overseas warehouse return services!
*Some content is sourced from the internet.
