Recently, the Turkish Ministry of Commerce released the "Turkey E-commerce Outlook Report" which clearly
pointed out this trend. According to the Ministry of Commerce, Turkey's e-commerce transaction volume reached
1.85 trillion liras in 2023, a year-on-year increase of 22.25%. This strong growth momentum is expected to
continue and double in 2024, with transaction volume rising to 3.4 trillion liras (about 103 billion US dollars).
In the Turkish e-commerce market, the most popular categories are white goods and small appliances, accounting
for 6.8% of the transaction volume; followed by electronic products and clothing accessories, accounting for 3.9%
and 3.7% respectively.
With the continuous expansion of the Turkish e-commerce market, the return process has become an important
link between merchants and consumers. Whether it is local shopping or cross-border e-commerce, a clear and
effective return process directly affects customer satisfaction and merchant reputation. This article will introduce
in detail the standard process of Turkish e-commerce returns and how to re-list returned goods through professional
services.
Turkish e-commerce return process
Submit a return application When consumers receive the goods, if they find that the goods are not as described,
have defects or other reasons that are unacceptable, they can initiate a return application on the e-commerce
platform. According to Turkey's Consumer Protection Law, customers usually have 14 days to return the goods
without reason. Platforms such as Trendyol, Hepsiburada and GittiGidiyor usually provide a simple return application
process.
Return confirmation and labeling After the seller receives the return application, it will confirm the return conditions
of the goods. If the return requirements are met, the platform or seller will generate a return label and send the
goods back to the designated warehouse through a logistics company such as Yurtiçi Kargo or Aras Kargo.
Return logistics Consumers send the goods back to the warehouse by mail or express delivery. The logistics
transportation process may take 3-5 working days. In the case of cross-border returns, the transportation time
may be longer. Sellers must process returns within 7 days of receiving the goods to ensure that customers can
get refunds or exchanges in time.
Quality inspection and processing After the returned goods are delivered, the seller or designated warehouse
will conduct a quality inspection on the goods to confirm whether their condition meets the return conditions.
Goods that pass the quality inspection can enter the next step of processing, such as re-listing for sale, repair
and refurbishment, or arranging for destruction.
Re-listing process for returned goods
For e-commerce sellers, returned goods can usually be re-listed for sale if they are of good quality. This process
involves multiple operations to ensure that the goods are in good condition when they are re-sold:
Quality inspection and refurbishment
Returned goods must undergo strict quality inspection to check for damage, label damage or packaging problems.
If the goods are in poor condition, sellers can choose to repair or refurbish them to restore the goods to the sale
status.
Re-labeling
If the packaging or label of the goods is damaged, the seller can ensure that the goods meet the new sales standards
by replacing the label and repackaging. In cross-border e-commerce, meeting the labeling requirements of
different countries is also an important step in re-listing.
Secondary listing
After completing the quality inspection and refurbishment, the goods can be uploaded to the e-commerce
platform again and restored to the sale status. To avoid multiple returns, sellers need to ensure that product
descriptions and images are completely consistent with the actual situation and that customers understand
product information.
U-Speed helps Turkish e-commerce returns and re-listing
In order to help sellers efficiently handle cross-border returns and re-listing, U-Speed provides a one-stop
global return service. U-Speed Global Return uses the return management system as a service platform,
and its business covers 24 countries and regions on five continents around the world, providing professional
and customized cross-border reverse logistics services for cross-border e-commerce platforms such as
Amazon, eBay, AliExpress, Temu, Tiktok, Shein, and independent station sellers.
U-Speed's return services include:
Multi-platform return and exchange reception
Whether the seller is a local e-commerce platform in Turkey or a world-renowned cross-border platform,
U-Speed can handle all types of return orders for sellers.
Return quality inspection and refurbishment
U-Speed's quality inspection service ensures that the returned goods are in good condition. If necessary,
U-Speed can also provide refurbishment services for the goods to help sellers quickly restore the goods
to a saleable state.
Relabeling and re-listing
In order to ensure that the re-listing of goods meets market demand, U-Speed can provide relabeling
services for goods, especially for goods that need to meet the standards of different countries in cross-border
sales.
Local warehousing and transfer
In order to optimize logistics, U-Speed provides local warehousing and transfer services worldwide to help
sellers manage inventory more flexibly and reduce unnecessary transportation costs and time.
Destruction and return to the country
If the goods cannot be re-listed or sold, U-Speed can also arrange for destruction or return of the goods to
the country to ensure that every link of the return process is efficient and safe.