The recovery of the global outdoor lifestyle, coupled with consumers' attention to environmental protection and high-quality home experience, is driving the European and American outdoor furniture market into a rapid growth channel. According to Verified Market Research data, the global outdoor furniture market size has reached US$53.27 billion in 2024, and is expected to grow to US$81.44 billion by 2032, with a compound annual growth rate of 5.50%. For Chinese cross-border sellers, this is not only an opportunity window for category upgrades, but also a new challenge to supply chain and after-sales capabilities.
Starting from the four major trends, this article will analyze the new trend of the European and American outdoor furniture market in 2025, and provide practical solutions for cross-border returns to help sellers seize the new round of overseas dividends.
Trend 1: Return to offline social interaction to promote the consumption of garden furniture
In the post-epidemic era, European and American consumers are paying more and more attention to offline gatherings and outdoor activities, which has given rise to a continuous demand for high-quality garden sofas and lawn tables and chairs. According to a survey by the International Casual Furnishings Association, nearly 60% of American consumers plan to purchase at least one piece of outdoor furniture for their garden space in the future.
Garden sofas and outdoor chairs are becoming more weather-resistant and anti-aging, with both beauty and functionality, providing a good experience support for social scenes such as courtyard gatherings and barbecue gatherings, further stimulating the consumption enthusiasm of related categories.
Trend 2: Expansion of outdoor space in catering and hotels drives the growth of the B-end market
From New York rooftop bars to open kitchen restaurants in California, more and more catering companies are beginning to extend their service space to the outdoors. According to a report by the National Restaurant Association (NRA), since the epidemic, 62% of high-end restaurants and 56% of casual restaurant operators have invested resources in building lawn restaurants. High-value and durable outdoor dining tables and chairs have become the "must-have configuration" for B-end scenes, and the market volume continues to expand.
At the same time, the rapid replication of open-air dining scenes by small and medium-sized catering brands has also accelerated the export demand for standardized outdoor furniture products.
Trend 3: The high-end trend of residential end is obvious, and outdoor furniture is moving towards "fine decoration + customization"
European and American families have significantly increased their attention to balconies, gardens and backyards, and high-end furniture such as spacious outdoor dining tables, foldable sofa beds, and modular combination cabinets have gradually become hot-selling items. Consumers are paying more and more attention to the balance between materials, functions and designs, and especially prefer environmentally friendly materials with corrosion resistance and wind and rain resistance.
The manufacturing side is also responding actively. For example, as early as 2019, the furniture brand Brown Jordan teamed up with the SCAD School of Art and Design in the United States to guide students to create an innovative garden installation series to open up ideas for personalized customization.
Trend 4: The outdoor decoration boom continues, driving the efforts of both commercial and residential ends
In major European and American markets, with the increase in investment in urban residential renovation and outdoor space expansion, consumers' acceptance of outdoor equipment products that are both "sustainable + beautiful" continues to increase. Many families give priority to investing in terrace furniture, lawn lighting and gardening modular structures, reflecting that outdoor furniture is no longer an accessory, but an important part of mainstream decoration.
At the same time, demand in the commercial field is growing simultaneously. More and more bars, hotels, and cafes have created high-value social scenes by introducing fashionable outdoor chairs and tables made of metal + wood combination materials, driving the continuous increase in the export volume of commercial furniture.
Pain points for sellers going overseas: How to efficiently solve returns?
Given that outdoor furniture is large in size, high in price, and has high transportation costs, once after-sales problems occur, sellers are faced with extremely high costs and efficiency. Especially in the US market, buyers have a strong willingness to return goods and platform policy requirements are high. How to respond quickly and avoid unsalable inventory is a common problem faced by many sellers.
Recommended solution: U-Speed US return warehouse - Returns are no longer a burden
As an official return service provider of AliExpress, U-Speed has deployed three return processing networks in the east, west and south of the United States to help sellers efficiently deal with platform returns and self-built website after-sales issues:
U-Speed US east return warehouse (New Jersey): has two warehouses with a total area of 212,000 square feet and a daily processing capacity of 20,000+ orders;
U-Speed US west return warehouse (Los Angeles): After expansion, the total area is 80,000 square feet, and the daily processing capacity is 10,000+ orders;
U-Speed Miami return warehouse: covers the southern US market, with a daily processing capacity of 2,500+ orders.
The four warehouses are equipped with 24-hour security systems, CCTV monitoring, light and heavy shelves and forklift equipment. Combined with the collaborative operation of the Chinese and American teams, the return quality inspection time is controlled within 2 days, and the logistics re-issuance takes only 3-5 days, helping sellers to quickly handle problematic orders and stabilize customer satisfaction.
In addition, U-Speed can also provide supporting services such as the first leg of the US, warehousing and drop shipping, creating a more stable cross-border supply chain closed loop for large furniture products.
The European and American outdoor furniture market is entering an accelerated stage. From residential scenes to commercial places, from personalized design to environmentally friendly materials, the growth trend is very clear. For cross-border sellers, if they want to seize this wave of opportunities, they must not only select products accurately, but also plan the return and after-sales processing links in advance to build a stable service chain.
Today, as platform rules become more and more transparent and buyer experience becomes more and more important, whoever can handle after-sales faster can seize the market initiative earlier.
