Recently, Narvar, an after-sales experience optimization platform, released a post-sales survey report on more
than 1,900 American consumers.
01. Global return issues are prominent
Return Logistics
The results show that 39% of respondents return goods at least once a month. In 2023 alone, the value of returned
goods in the United States reached a staggering $744 billion (about 5.3 trillion yuan).
The same high return rate problem also appears in other regions where the e-commerce industry is booming.
According to a study by Return Prime, a customer return platform, the return rate in the Indian e-commerce
market can be as high as 40%. Among all online shopping orders, about 17.6% of orders will be returned,
among which the return rates of fashion shoes, home and daily necessities, beauty and personal care are the most prominent.
In Europe, where e-commerce revenue is prominent, the problem of returns still exists. According to research
data from Bitkom, a German digital association, the return rate of online shopping by German consumers is 11%.
Specifically, the return rate is negatively correlated with the age of consumers in different age groups. The younger
the age, the higher the return rate.
As a seller, although the return problem has become the norm in the e-commerce industry, the series of chain
reactions it triggers are still a headache. Sellers face not only order losses and rising costs, but also mental pressure,
which may even cause the store's traffic on the platform to be neglected.
The return problem cannot be eliminated. From which aspects can sellers self-check to reduce the return rate?
02. Check before shipment
TYPHOON WARNING
The goods are not the same as the board: Sellers must check the color, size and quantity of the goods before
shipping to ensure that the goods shipped are exactly the same as the buyer's order, so as to ensure that the
goods shipped are exactly what the buyer needs.
Quality issues: Sellers must ensure that they do not sell fakes, because fakes are the most taboo on various platforms,
and buyers hate them. Once fakes are found, they will not only face platform penalties, but may also cause disputes.
Therefore, quality is the seller's primary concern. In addition, sellers should carefully check the products before shipping
to eliminate problems such as damage and scratches, because details often determine success or failure.
Unable to work properly: This situation often occurs in electronic digital products. The reason may be that foreign
customers are not familiar with the product or the product itself needs to be charged or installed with batteries.
Therefore, sellers should provide detailed instructions and operating instructions when shipping, especially when
it comes to small beauty appliances, remind customers to pay attention to the differences in plugs and voltages
at home and abroad to avoid unnecessary returns.
03. U-Speed provides solutions for cross-border e-commerce returns
Return Logistics
U-Speed Global Return uses the return management system as a service platform. Its business covers 24 countries
and regions on five continents around the world, providing professional and customized cross-border reverse
logistics services for cross-border e-commerce platforms such as Amazon, eBay, AliExpress, Temu, Tiktok, Shein
and independent station sellers.
U-Speed Global Return uses a self-developed return system to simplify the return process, making the return process
for overseas consumers more efficient and smooth. At the same time, it can provide the following services:
·Multi-platform return and exchange reception: U-Speed supports return management for cross-border e-commerce
platforms and independent stations, helping sellers handle returns from all over the world.
·Return quality inspection and repair: Through professional quality inspection services, we ensure the quality of
returned goods, provide repair, refurbishment and labeling services, and reduce inventory loss.
·Secondary listing and local warehousing: U-Speed provides local warehousing and transfer services to help sellers
flexibly manage inventory and re-list for sale, shortening the sales cycle.
·Return and destruction: Goods that do not meet the resale conditions can be returned to China or destroyed through
U-Speed's return service, reducing unnecessary inventory pressure and financial pressure.
