The 2024 Amazon Autumn Prime Member Promotion has come to an end. This two-day global shopping feast has once again 

set a new record with amazing sales performance. It not only brings an unprecedented shopping experience to global consumers, 

but also provides global sellers, especially Chinese sellers, with an excellent stage to demonstrate their strength and increase sales.

According to Amazon's official announcement, the number of goods sold during the Autumn Prime Member Promotion exceeded

 the previous October promotion, making it the largest promotion in history. According to statistics, Prime members saved more 

than $1 billion through various discounts.

It is worth noting that during this Prime Member Promotion, categories such as electronics, household goods, beauty and cosmetics,

 clothing and toys became the favorites of Prime members around the world. The hot sales of these categories not only reflect 

consumers' shopping preferences and market demand, but also provide sellers with valuable market information and future development directions.

According to Bain's latest research report, US retail sales will increase by 5% year-on-year to $75 billion from Black Friday to Cyber 

Monday this year, which is expected to break the US holiday season sales record. This has caused many sellers to focus on preparing

 for the peak season at the end of the year, rather than the sales sprint during the autumn promotion.

The transaction is not the end. During the promotion period, consumers' impulse purchases may lead to an increase in refunds or 

returns. Only by polishing every "detail" of after-sales can the business be more sustainable!

Sellers need to pay special attention to user feedback and after-sales service to ensure product quality and customer satisfaction 

and control the impact after Prime Day.

Among them, when facing the return problem, we need to "prescribe the right medicine":

● Unreasonable return: There may be a mistake in product selection, or the product details page is too different from the actual product.

 You can consider improving the actual product or modifying the listing.

● Quality problem return: Be sure to contact the supplier to ensure that the product quality is improved and seek corresponding 

compensation. Usually quality problems are the most likely type of negative reviews.

Amazon FBA is completely handled by Amazon, but the return process is very cumbersome and shipping costs are expensive.

On the contrary, the seller fulfillment (FBM) option allows customers to send returns directly to the seller, which can minimize shipping costs.

Evaluating the return trade-offs of each fulfillment option will help sellers determine the best way to do business for themselves.

Sellers can choose to cooperate with the professional return and return service provider "U-Speed". U-Speed provides one-stop global 

overseas warehouse return services such as multi-platform return and exchange reception, FAB warehouse transfer and label change, 

return quality inspection, repair, refurbishment, label change, secondary listing, local transfer, local storage, destruction, and return to

 China through an efficient return management system in 24 countries around the world.

It is very suitable for sellers with return needs such as Amazon, eBay, Shopify, Tiktok, Temu, and AliExpress, helping sellers to respond

 quickly to customer needs, provide a convenient return experience, reduce return costs, and improve customer satisfaction.