The pace of the cross-border e-commerce market will accelerate significantly in 2025, and major platforms will compete to stimulate consumer enthusiasm through themed marketing activities. Following Easter, Amazon announced that it will hold the fourth "Pet Day" promotion from May 13 to 14, 2025, and will launch the early bird discount on April 29 to attract more consumers to participate.

According to Affinity Solutions data, during Amazon Pet Day in 2024, the overall sales of the platform increased by 4.8% year-on-year, of which cat litter hygiene products increased by 19.7%, dog bed furniture increased by 14.7%, and cat food increased by 13.3%. This data intuitively shows that the pet category has become one of the new growth engines of the platform and has brought structural opportunities to related cross-border sellers.

At the same time, Amazon also launched Mother's Day (until May 11) and Easter theme areas, covering all aspects from gifts, food to home decoration, laying a solid foundation for the golden sales period in May. Faced with the upcoming promotion peak, how should cross-border sellers prepare in advance and make a good combination? This article will analyze trends, product selection, stocking, logistics and after-sales, and introduce how to use U-Speed global return service to more effectively deal with the high-frequency return problem during the promotion period, and achieve the real "more sales, more stable returns".

Pet categories continue to explode, and category diversification brings new opportunities

With the change of pet-raising concepts, consumers pay more and more attention to the quality of life of pets. From basic food and supplies to daily toys, beauty care, smart wearables, etc., pet consumption is rapidly evolving towards "refinement + functionalization". Especially in the European and American markets, pets are regarded as one of the family members, and the atmosphere of pet-related holiday consumption is strong, and the average annual consumption expenditure is growing steadily.

Amazon Pet Day promotion is based on this consumption trend. Platform data shows:

Cat litter hygiene category: increased by 19.7%, showing high-frequency repurchase characteristics;

Dog bed furniture category: increased by 14.7%, with obvious customer unit price advantage;

Pet health care, washing and care, wearable products: user attention continues to rise;

Pet smart devices (such as automatic feeders, surveillance cameras, etc.): are becoming a new focus for cross-border sellers.

In addition, Mother's Day and Easter related categories (such as gift sets, holiday clothing, home decoration, etc.) can also be linked with pet consumer categories to carry out "pet + family" theme operations to form a combination strategy for traffic introduction.

How can cross-border sellers seize this big promotion opportunity?

1. Select products in advance and polish page content

Combined with previous years' sales data and user preferences, sellers can give priority to promoting pet products with clear functions and high frequency of use to improve conversion rates. For example, SKUs with obvious holiday atmosphere such as pet healthy snacks, holiday clothing, cute styling products, etc. should highlight keywords in visual presentation and title optimization, such as "pet gift", "Mother's Day special", etc.

2. Prepare in advance to avoid the risk of supply chain disruption

As Amazon gradually tightens its control over FBA inventory, sellers should complete replenishment in advance to ensure that hot-selling products are in place before the promotion starts. For sellers who ship by themselves or do FBM, deploying overseas warehouses in advance or using a drop shipping service can effectively deal with sudden order fluctuations.

3. Improve after-sales experience and reduce return risks

During the promotion period, large orders mean a higher possibility of returns, especially for products such as pet products that involve subjective feelings of size, smell, and material, the return rate may be between 10%-20%. Sellers need to "deploy in advance" in after-sales strategies, not just respond afterwards.

U-Speed global return service helps to make after-sales more stable during the promotion

For the return processing problems faced by cross-border sellers during the promotion period, U-Speed provides a professional one-stop global return service to help sellers reduce return losses and improve inventory turnover efficiency.

1. Covering 26 countries around the world, returns are processed nearby

U-Speed has local return warehouses in 26 countries including the United States, the United Kingdom, Germany, France, Japan, and Australia, supporting local consumers to quickly enter the warehouse after returning. Especially for the North American and European markets where pet products are concentrated, the warehouse network layout is dense, and returns can be processed without returning to the country, saving high logistics costs.

2. Fast quality inspection and relabeling, support for secondary listing

Returned goods support quality inspection and classification within 48 hours, and qualified products can be directly relabeled and repackaged and put on the shelves for sale again. U-Speed provides customized relabeling services such as SKU labels, platform barcodes, and tags to ensure that the products are compliant and re-entered the market, reducing the direct losses caused by returns.

3. Flexible return mechanism, support on-demand operation

You can choose to re-enter the warehouse in U-Speed overseas warehouses for one-piece delivery;

You can choose to return to the country in a centralized manner to save long-term overseas storage costs;

For damaged or unsalable products, destruction and disposal services can also be provided, and the platform rules are compliant and can be checked.

4. Intelligent system connection, more efficient operation

U-Speed's self-developed return management system supports connection with mainstream platforms such as Amazon, Shopify, eBay, and TikTok Shop. The order status is synchronized in real time, and the entire process is transparent and visible, which facilitates the seller team to uniformly manage after-sales logistics.

5. Peak season is not only about selling more, but also about stable returns

For cross-border sellers, promotional activities are certainly an important opportunity for sales growth, but whether they can effectively deal with the challenges of returns brought about by big promotions is directly related to profit retention and customer experience.

In 2025, Amazon Pet Day, Mother's Day, and Easter will be held simultaneously, with high traffic and orders. In this cycle of accelerated pace and intensified competition, sellers may wish to start from the after-sales dimension and add an insurance to their operating strategies.

U-Speed's global return service, with professional systems, global warehouse networks and localized operations, helps sellers turn returns into "resources", turn losses into opportunities, and make every big promotion "stable returns and strong sales".

If you need to know more about the return plan, please contact us to obtain exclusive industry solutions.