Since its launch in the United States in September 2023, TikTok Shop has rapidly grown into an important position for social e-commerce. According to Capital One Shopping data, the number of TikTok users in the United States will reach about 47.2 million in 2024, an increase of 34.2% over the previous year, and is expected to reach 55.6 million by 2027. TikTok's "Deals for You Days" (July 7-19) event, which offers discounts of 50% off and introduces a "live price comparison guarantee", further stimulates buying enthusiasm. At the same time, TikTok Shop's US platform sales have exceeded 10 billion yuan, and retailers and brands have entered the market one after another, with huge market potential.
However, behind the hot sales, TikTok Shop's one-piece delivery and warehousing needs have also exploded - especially during the big promotion period, low-price competition and fast delivery have become the norm. If sellers do not have compliant and efficient fulfillment support, they can easily lose traffic and reviews due to unsatisfactory logistics timeliness.
TikTok Shop urgently needs a drop shipping warehouse, and the promotion is fast, accurate and ruthless
TikTok's live streaming and short video hits are characterized by "see now, buy now, ship now, and arrive now". When a product pops up during a live broadcast, how to ensure that the order is quickly accepted, packed and shipped is the key to retaining customers. TikTok's "live broadcast price comparison guarantee" policy has made the platform have higher requirements for fulfillment speed and return processing. Data shows that more than 75% of TikTok Shop's live shopping users in the United States have completed purchases in the live broadcast room, which means that if there is no fast warehouse and distribution cooperation, a large number of orders during the promotion period are likely to be submerged in delivery delays, thereby affecting user experience, praise rate and repurchase rate.
In addition, TikTok Shop tends to give greater benefits to merchants with local delivery capabilities and strong return and exchange capabilities. Drop shipping overseas warehouses have become one of the important qualifications for the platform's competitiveness.
U-Speed: The perfect answer for TikTok Shop's drop shipping US overseas warehouse
U-Speed is a professional warehouse and distribution partner who is well versed in the needs of cross-border social e-commerce. In the United States, it has warehouses in the East Coast, New Jersey, West Coast, and Los Angeles, with a total operating area of 20,000 square meters and a daily order processing capacity of 100,000 pieces. It is specially connected to platforms such as TikTok Shop, TEMU, SHEIN, and AE, and has a one-stop logistics closed loop of head-end + warehouse distribution + one-piece delivery + return warehouse.
1. One-piece delivery system: platform API full coverage, simpler operation
U-Speed's US overseas warehouse has been connected to the TikTok Shop platform order API, with automatic order synchronization and real-time inventory updates, eliminating manual order guidance and manual delivery links, and can stabilize the rhythm during the promotion period and efficiently trigger the platform's positive traffic.
2. Complete warehouse and distribution facilities to ensure continuous sales
The warehouse is equipped with light and heavy shelves, forklifts, pallets, electronic scales, PDA systems, 24-hour monitoring and other facilities, strictly implements SOP operations, and is managed by a Chinese team. The entire process from warehousing, storage, sorting, and outbound is controlled to ensure that the delivery timeliness rate meets the standards and does not drop during the promotion period.
3. The system of return/replacement and replenishment responds quickly
The wave of returns after the TikTok event has become the norm. U-Speed provides 48-hour replacement and replenishment, return and exchange processing capabilities. Buyers return goods to the warehouse for short-term repackaging and re-shipment to prevent out-of-stock or inventory backlogs, allowing sellers to face refund disputes more calmly.
4. WMS intelligent system + platform multi-terminal collaboration
The independent WMS system can connect to multiple platforms, and the multi-dimensional data report supports replenishment calculation and SKU regional management functions, helping sellers to scientifically prepare high-frequency sales and big promotion stocking plans, making resource allocation more efficient.
5. Fast promotion + stable fulfillment, only then can you win TikTok Shop
Every time there is a big promotion, the platform competition is fierce, and speed is life and death. U-Speed US overseas warehouse is the accelerator for sellers to sprint for big promotions, providing:
Fast market response: platform synchronization → local delivery, much faster than direct mail;
Good cost control: local warehouse reduces cross-border costs and reduces transportation damage rate;
Stable after-sales service: timely and efficient returns and exchanges, so that the praise rate remains at a high level;
Operational peace of mind: no need to connect with multiple companies, trusteeship and bottoming, sellers focus on content selection.
TikTok big promotion is not a killing war, but a track strategy
TikTok Shop, as a weathervane of social e-commerce, is leading a new way of shopping and consumption scenarios. But to seize traffic, sellers need not only red envelopes and live broadcasts, but also a systematic warehouse distribution and fulfillment plan. U-Speed US overseas warehouse has always insisted on end-to-end capabilities from head transportation to local fulfillment. Even if the logistics of the big promotion are instantly congested, it can ensure that the delivery will not be delayed, the refund will not be bad, and the inventory will not be pressed, paving a smooth road for sellers to succeed in TikTok Shop.
If you also plan to participate in the July TikTok promotion, or even a longer-term plan, and are anxious about the warehouse distribution or return system, you may wish to learn more about U-Speed's US overseas warehouse, which may be the best partner for the promotion!
