Recently, Walmart released its list of the top 50 popular Christmas toys for 2025, covering five categories: IP licensing, educational and educational, creative handicrafts, outdoor sports, and family-friendly games. The list shows that half of the products are priced under 25 US dollars, among which 8 are less than 15 US dollars. "High cost performance" has become a key word for holiday consumption. From the "Blue" character dolls to Lego racing cars, from Dyson toy vacuum cleaners to Nintendo Switch, these bestsellers not only reflect consumers' pursuit of emotional connection and parent-child interaction, but also reveal the three core challenges faced by cross-border sellers during the holiday season: How to respond quickly to the demand for low-price and explosive orders? How to manage multi-category inventory efficiently? How to avoid the risk of returns caused by lagging logistics?
The cross-border business wisdom behind Walmart's list: Low prices do not equal low profits; timeliness determines life and death
On Walmart's list, IP-licensed toys (such as Disney Princess scene sets) and educational toys (balance beams, Dyson toy vacuum cleaners) account for over 60%, and the majority of these products are priced between $10 and $25. This trend aligns with the dual psychology of American consumers, which is "rational consumption + emotional need" - parents both hope to control their budget and are willing to pay for products that can promote parent-child interaction or children's growth.
However, the low-price strategy also imposes strict requirements on the supply chain of cross-border sellers:
Cost-sensitive: The profit per piece is compressed, and the proportion of logistics costs needs to be controlled within 10%.
Urgent timeliness: For every 1% increase in the delay rate of festival gift delivery, the return rate may surge by 5%.
The product range is diverse: from creative handcrafted light and small items to battery-powered outdoor scooters, the warehousing and compliance requirements vary greatly.
U-Speed US overseas warehouse: Dual-warehouse layout + Full-chain service, Solving three major problems during the holiday season
In the North American logistics market, U-Speed's US overseas warehouse has become an officially certified semi-managed warehouse for Temu and SHEIN, thanks to its "East US + West US dual-warehouse strategy" and "full category coverage capability", and has been deeply integrated with platforms such as TikTok and Amazon. Its core advantages directly address the pain points of sellers:
1. The "cost killer" for low-price orders: One-stop warehousing and distribution for the first leg, reducing the logistics cost per piece by 20% directly
U-Speed offers a full-service chain covering "domestic cargo collection - sea/air freight - overseas warehouse storage - last-mile delivery". Through large-scale consolidation and intelligent route planning, it helps sellers reduce logistics costs.
2. The "Compliance shield" for a multi-category battle: General Cargo, sensitive goods, and pure electric products all in one warehouse
In the Walmart list, Dyson's "special categories" such as toy vacuum cleaners (with batteries) and folding scooters (oversized items) account for nearly 30%. The total area of U-Speed's two major warehouses in the East and West of the United States is 20,000 square meters. They are equipped with light and heavy-duty shelves, forklifts, 24-hour monitoring and fire protection facilities, and can store all types of goods including general goods, cosmetics and pure electric products in compliance with regulations.
3. The "acceleration engine" of the timeliness competition: 48-hour delivery + automatic order push by the platform
The WMS system independently developed by U-Speed has been integrated with platforms such as TEMU, TikTok, and SHEIN, supporting real-time order synchronization and automatic order push. Sellers only need to upload SKU information in the background and cooperate with the Chinese management team to strictly follow the SOP process to ensure that the outbound packaging is completed within 24 hours.
From "Margin Call Anxiety" to "Sure to Earn Christmas"
In addition to basic warehousing and distribution, U-Speed also offers two "life-saving" services, directly addressing the after-sales challenges during the holiday season:
Return, exchange and replenishment warehouse: In response to the high return rate of North American consumers, the warehouse can complete the return inspection, label replacement and re-push within 48 hours to ensure that the goods can be quickly returned to the sales chain. Through this service, a certain board game seller has reduced the return and resale cycle from 10 days to 3 days, and increased the secondary sales rate by 50%.
When Walmart's list reveals that "bargain shopping" has become mainstream, the competition among cross-border sellers has extended from product selection to supply chain efficiency. U-Speed's US overseas warehouse, through a combination of "dual-warehouse layout, full category coverage, intelligent system and Chinese management", not only resolves the contradiction between cost and timeliness under the low-price strategy, but also enables sellers to focus on front-end marketing and user operation.
