TikTok Shop Mexico POP mode will be open to Chinese merchants in mid-August, allowing registration with Chinese company business licenses. This low-threshold, high-potential new cross-border market is undoubtedly a direction worth focusing on in the second half of 2025. The platform will also provide favorable policies such as localized operation support, limited-time commission reduction, and "SFP freight subsidy plan" to lower the threshold and improve efficiency for cross-border sellers.
With the support of policies, content, and logistics, this article will comprehensively analyze how to seize the new opportunity of TikTok Shop Mexico for cross-border sellers from the Mexican market trends, platform strategies, logistics layout to return services.
The potential of the Mexican market: an emerging blue ocean is taking shape
As the second largest economy in Latin America, Mexico has developed rapidly in e-commerce in recent years. According to Statista data, the size of Mexico's e-commerce market is expected to reach US$31.6 billion in 2024, with an average annual growth rate of more than 12%. Among them, clothing, personal care, home furnishings, and digital products are all popular consumer categories, cross-border goods are highly accepted, and the TikTok user group is young and active, which is the outbreak point of a new round of overseas dividends.
The five categories that TikTok Shop Mexico is open to - fashion, fast-moving consumer goods, home, digital, and automobiles and motorcycles - cover the areas that mainstream cross-border sellers are good at. Sellers can focus on products that the Mexican market likes, such as bright-colored women's clothing, light casual men's clothing, functional shoes and boots, and seasonal selections related to Valentine's Day, Coachella Music Festival, etc.
Content operation is the key: dual-wheel drive of talent cooperation + platform recommendation
The uniqueness of TikTok e-commerce is that content drives consumption. The same is true in the Mexican market. The platform recommends that merchants promote live broadcasts and short videos through cooperation with local talents, and at the same time create explosive content in combination with festivals and hot spots to improve conversion efficiency.
The platform will also provide content operation guidance, product selection suggestions, and broadcast matching services to help new merchants quickly complete cold start. In addition, the self-operated content team can also cooperate with the platform rhythm and combine marketing nodes to launch short video ads to obtain more exposure opportunities.
Logistics layout needs to be planned in advance: focus on preventing port and customs clearance risks
The platform supports two fulfillment methods: overseas warehouse delivery and cross-border direct mail. In comparison, overseas warehouse delivery has more advantages in terms of timeliness, cost and stability. Although direct mail is suitable for light and small items, it requires additional applications and faces uncertainties such as customs clearance and port congestion.
In particular, Mexican ports have repeatedly seen strikes and unstable customs efficiency in recent years. It is recommended that merchants must cooperate with experienced local logistics service providers to prepare goods in advance and build stable return channels.
U-Speed Mexico return warehouse: A key link in opening up the closed loop of logistics
In terms of return services, the intervention of professional service providers is crucial. As a global return service expert, U-Speed has launched a complete set of localized solutions for the pain points of returns in the Mexican market to help sellers reduce return costs and improve inventory turnover efficiency:
Self-operated return warehouse service: There is a self-operated return warehouse in Mexico to quickly receive returned goods and conduct quality inspections, take photos for archiving, and confirm status.
Product refurbishment and secondary sales: Refurbishment, labeling, repackaging and other services can be provided to make returned goods new and reduce losses.
Flexible return plan: Goods that cannot be resold can be arranged to be returned to China, combined with the U-Speed transportation network to reduce logistics costs.
Intelligent return management system: Sellers can view the progress of return processing in real time, and the data is transparent and visible throughout the process, greatly reducing the pressure of after-sales communication.
Through the U-Speed return warehouse, merchants do not need to worry about the backlog of returns and communication barriers in Mexico. While maintaining customer satisfaction, they can also save a lot of costs.
Seize the bonus period and open up the triple closed loop of content, goods and logistics
The opening of TikTok Shop in Mexico is a window period brought by the collaboration of platform, market and supply chain. The current policy support, talent content ecology and local logistics system provide a relatively complete trial environment for cross-border merchants.
Choosing a suitable return service provider, such as U-Speed, can not only help sellers build a stable chain of return processing, but also build a solid backing for user experience and capital turnover in addition to traffic.
The second half of 2025 will be a key stage for cross-border sellers to build a basic plate in Mexico. Only by seizing the time difference of platform opening and linking high-quality content with efficient fulfillment can we truly stand out from TikTok Shop Mexico.
