Every September, Amazon sellers enter the crucial preparation phase of the year. Amazon recently announced its key holiday shopping season schedule for 2025, setting clear requirements for inventory warehousing and promotional activities. This not only marks an early start to peak season competition, but also puts logistics and warehousing back in the spotlight for cross-border sellers.
Amazon's 2025 Holiday Shopping Season Schedule at a Glance
According to Amazon's announcement, the promotional milestones and inventory cutoffs for the 2025 holiday season are as follows:
Prime Membership Events
Applications for "Best Deals" and "Flash Deals" promotions must be submitted by September 12th.
Inventory warehousing deadlines: AWD warehouses by August 29th, FBA small item splits by September 10th, and FBA optimized splits by September 19th.
Black Friday & Cyber Monday
The promotion application deadline is October 28th.
The corresponding inventory arrival times are October 9, October 20, and October 30.
Holiday Season Implementation Period
From October 15, 2025, to January 14, 2026, Amazon will implement holiday season FBA and fulfillment fee standards.
These timelines indicate that sellers must complete inventory preparation and warehousing between late August and early October. Any delay could result in missing out on prime sales.
Peak Season Challenges: Inventory Pressure and FBA Warehouse Congestion
Amazon FBA warehouses are known for congestion just before peak season. Even if sellers deliver goods to ports or airports on time, they often miss out on promotional opportunities due to warehouse delays. Small and medium-sized sellers are particularly vulnerable to significant capital and inventory turnover pressures.
FBA fees will also be adjusted during the holiday season. From October 15, 2025, to January 14, 2026, the platform will implement peak season rates, which will increase both warehousing and delivery costs. For categories with already limited margins, the added expense pressure is significant.
Thus, how to more flexibly manage inventory during peak season has become a key issue for sellers.
The Importance of Overseas Warehouses: Improving Flexibility and Timeliness
To avoid FBA's peak season congestion and high fees, more and more sellers are choosing to deploy overseas warehouses in the United States. On the one hand, overseas warehouses help sellers stock up in target markets in advance, shortening delivery times. On the other hand, they can serve as a supplement or alternative to FBA, allowing for flexible switching of shipping channels.
The value of overseas warehouses is particularly prominent during the holiday shopping season:
Avoiding stockouts: When FBA warehouses limit or delay shipments, sellers can dropship directly through overseas warehouses to ensure uninterrupted sales.
Reducing costs: Some goods can be shipped directly to buyers through overseas warehouses, avoiding the additional FBA fees during peak season.
Flexible Replenishment: Overseas warehouses can serve as transit points, replenishing FBA shipments in batches, reducing inventory backlogs and capital tie-ups.
U-Speed US overseas warehouse: An Efficient Solution for Peak Season Logistics
To address sellers' pain points during peak season, U-Speed has two overseas warehouses on the East and West Coasts of the United States, totaling 20,000 square meters. U-Speed has officially certified semi-managed warehouses for Temu and SHEIN, handling a wide range of goods, including general merchandise, sensitive goods, and electric vehicles, meeting the needs of diverse cross-border sellers.
Service and Facility Advantages
Services: Drop shipping, returns, exchanges, and replenishment, fully covering peak season needs.
Hardware: Equipped with light and heavy-duty racking, forklifts, a WMS warehouse management system, 24-hour surveillance, PDAs, electronic scales, and fire protection equipment.
Processing Capacity: 100,000 parcels can be processed daily, ensuring efficient outbound delivery during peak periods.
Six Core Advantages
Proprietary WMS System: Multi-platform API integration (TEMU, TikTok, SHEIN, AE) ensures real-time order synchronization and transparent inventory visibility.
Strict SOP Process: The warehouse is managed by a Chinese team, ensuring efficient 24/7 delivery, reducing the risk of order errors and missed orders.
Strict Inbound and Outbound Processes: Discrepancies are verified immediately and the system is updated in real time to avoid inventory chaos during peak season.
Refined SKU Management: Zoning improves inventory turnover efficiency.
Efficient Return and Relabeling: Returns, relabeling, and data upload are completed within 48 hours, helping sellers quickly resume secondary sales.
Support for Platform Order Push: Simple operation enables rapid response to order peaks during peak season promotions.
Amazon sellers face the most critical stocking window between the end of August and the end of October. U-Speed's US overseas warehouse provides a one-stop solution, from domestic collection and first-leg transportation to warehousing, sorting, and final delivery. This not only helps sellers avoid the risk of FBA warehouse congestion, but also allows them to flexibly switch shipping channels during key periods like Black Friday and Cyber Monday, capitalizing on peak sales.
In the increasingly competitive 2025 holiday shopping season, sellers demand not only speed but also stability and flexibility. With its comprehensive service capabilities and professional localized team, U-Speed will become a reliable partner for cross-border sellers to secure victory during peak season.
