According to the latest news, Amazon has announced that its 2025 Black Friday promotion will officially launch on November 20th and last 12 days, ending on December 1st. This extended promotional window provides sellers with more time to launch promotional packages and capture consumer buying enthusiasm.
More notably, Amazon is continuing to strengthen its traffic support for "Green Label Sellers" (i.e., sellers certified for environmental protection/sustainability). Data shows that during the previous autumn promotion, Green Label sellers saw a 43%-76% year-on-year increase in sales, a decrease in advertising costs by approximately 40%, and significant improvements in ACOS metrics. Furthermore, the platform has provided 22 free traffic entry points for Green Label products, including key locations such as the homepage, search recommendations, and promotional pages. Green Label products have seen an average transaction value increase of 13.3%, a 12.5% increase in sales, a 10%-20% price premium, and a 25% higher repurchase rate than regular products. Reports indicate that during Black Friday, Green Label sellers will enjoy an additional 30% traffic boost, an estimated 18% increase in conversion rates, and a 15% reduction in advertising costs.
These data indicate that during the upcoming 12-day Black Friday window, traffic and conversion advantages will further favor sellers with qualified and operational capabilities. For cross-border sellers, this presents both opportunities and pressures: competing for traffic, inventory, and after-sales processing.
Why has return processing become a bottleneck on the backend during Black Friday? Sellers must plan ahead.
The surge in orders during Black Friday not only leads to a "scramble for promotions" but also a "post-sales surge." Especially with the extended promotion period, more consumers are likely to place orders in the final few days of the event, leading to a surge in post-holiday returns, creating a return peak. This presents a difficult hurdle for sellers who are not well prepared for return processing.
Three major risks associated with a return peak:
Prolonged period of concentrated storage and funding pressures
Extended promotion windows mean more products can be sold in the final few days, but this also extends the return period. Sellers need to reserve storage and funds for a longer period to avoid being overwhelmed by returns.
Processing delays lead to delayed warehousing.
If return processing capacity can't keep up, product quality inspection, restocking, and re-delivery will backlog, preventing timely inventory return. This delay, especially during end-of-season clearance and the crucial inventory turnover period, means even greater losses.
Operating costs and brand risk rise simultaneously.
Expenses for return shipping, quality inspection, and customer service communications are even more pronounced during peak periods. Furthermore, lax quality control can lead to secondary returns, negative reviews, and customer churn.
Therefore, ensuring effective return integration and processing capabilities is essential for every cross-border seller hoping to secure a win during Black Friday.
U-Speed US return warehouse: A Solid Backbone During Peak Returns
Faced with the potential surge in returns following the Black Friday sales, cross-border sellers desperately need a reliable and efficient US-based return service system. The U-Speed US return warehouse is designed specifically for this scenario.
Dual Warehouse Coverage, Strong Processing Capacity
U-Speed operates two major return warehouses in the United States:
The East Coast (New Jersey) Return Warehouse: 7,250 square meters, with a daily processing capacity of over 20,000 items.
The West Coast (Los Angeles) Return Warehouse: also 7,250 square meters, with a daily processing capacity of approximately 10,000 items.
This coast-to-coast coverage ensures that sellers, regardless of their customer base, enjoy lower logistics costs and faster return processing. The warehouses are fully equipped with forklifts, heavy-duty racking, fire monitoring, 24/7 CCTV, and other hardware support, meeting the quality inspection requirements for a wide range of products, including electronics, apparel, home furnishings, and accessories.
Fast Quality Inspection + Time Savings
U-Speed strives for high efficiency in its return quality inspection services—quality inspection and evaluation can typically be completed within two days, and sellable products are quickly processed and restocked. Return logistics timelines are controlled within 3-5 days, ensuring rapid merchandise turnover and reducing capital backlogs.
Full-Process Capacity + Integrated Integration
U-Speed is not only a return warehouse but also provides comprehensive services such as first-leg logistics, warehousing, and drop shipping, forming a closed-loop cross-border logistics system with both forward and reverse flows. Sellers no longer need to connect with multiple service providers; a single window handles product shipments, imports, returns, and re-deliveries.
U-Speed also utilizes a digital management system that supports order synchronization, return status tracking, and quality inspection report export. Sellers can monitor key metrics such as return progress, processing speed, and restocking rate in real time.
A Dual Guarantee of Talent and Management Strength
The operations team is led by a local Chinese team in the United States, while the China Returns Management Team leads process standardization and quality control. This dual-team structure ensures local operational efficiency while also ensuring a smooth communication experience and consistent standards for sellers.
U-Speed provides you with after-sales support for Black Friday.
Black Friday is set for November 20th, and cross-border sellers are entering the final stages of promotional preparation. While competing for traffic is crucial, the synergy between promotions and return processing capabilities is the key to achieving successful annual performance.
Faced with extended promotional periods and the pressure of returns, having a professional, efficient, and scalable US return warehouse will make you more confident, stable, and competitive during peak periods. U-Speed's US return warehouse is your reliable after-sales support in the US market.
