With TikTok Shop announcing preparations for its 2025 "Global Black Friday" promotion, competition in the cross-border e-commerce industry has entered its year-end final sprint. According to the platform, the promotion will cover core markets including the US, UK, Germany, France, Italy, Spain, Japan, and Mexico, and will run from late October to early December. TikTok Shop will also invest over 10 billion yuan in exposure resources to support both self-operated and fully managed merchants, and for the first time, will offer coupons fully funded by the platform, helping merchants reach more consumers at a lower cost.
For cross-border sellers, this presents not only a dual opportunity for traffic and sales, but also a major test of their supply chain and fulfillment capabilities. In the US market in particular, consumers have higher expectations for timeliness, price, and after-sales experience during Black Friday and Cyber Monday. Leveraging local warehousing and efficient logistics services will be crucial for merchants to succeed.
Opportunities and Challenges in the US Market
According to the National Retail Federation (NRF), US consumer spending during the 2024 Black Friday shopping week (from Thanksgiving to Cyber Monday) will reach $96.3 billion, a year-on-year increase of 7.6%, a record high. Meanwhile, Adobe Analytics statistics show that US online sales on Cyber Monday in 2024 reached $12.4 billion, maintaining its global lead.
However, rapid growth also presents challenges. The surge in orders placed in a short period of time places extremely high demands on logistics and fulfillment. American consumers generally expect Black Friday orders to arrive within 3-5 days. Delivery delays or poor return and exchange processing can directly impact repeat purchases and brand reputation. For cross-border sellers, relying solely on direct cross-border shipping often fails to meet these time requirements. Establishing or leveraging US-based overseas warehouses has become the optimal solution.
Why choose US-based overseas warehouses?
Overseas warehouses are playing an increasingly important role in the entire cross-border e-commerce chain. Their core value lies in pre-stocking inventory in target markets, shortening delivery times, and improving the consumer experience. Especially during peak periods like Black Friday, US-based overseas warehouses offer the following advantages:
Shorter delivery times: Local shipments typically arrive in 2-5 days, significantly faster than direct cross-border shipments. Reduced logistics costs: Bulk shipment to an overseas warehouse followed by local delivery is more cost-effective.
Flexible returns and exchanges: Returned goods can be returned directly to the local warehouse for quality inspection, relabeling, or restocking, minimizing losses.
Enhanced platform competitiveness: Platforms like TikTok, Temu, and SHEIN favor sellers with local warehousing capabilities, providing stronger platform recommendations and traffic support.
For cross-border sellers hoping to capture the US market during Black Friday, choosing a professional US overseas warehouse partner means gaining a head start in the supply chain.
U-Speed's US overseas warehouse Service Capabilities
Among many service providers, U-Speed has become a key partner for cross-border sellers in the US market due to its professional and stable fulfillment capabilities. Currently, U-Speed operates two US overseas warehouses, one in the East Coast and the other in the West Coast, totaling 20,000 square meters and capable of handling up to 100,000 pieces per day, meeting the shipping needs of a diverse range of sellers.
As an officially certified semi-managed warehouse for Temu and SHEIN, U-Speed's US overseas warehouse handles a wide range of goods, including general cargo, sensitive goods, and electric vehicles, offering compliant and flexible operations. Furthermore, the warehouse is equipped with light and heavy-duty racking, forklifts, a WMS warehouse management system, PDAs, and 24-hour surveillance, ensuring safe and efficient warehousing and operations.
Furthermore, U-Speed has integrated with the drop shipping systems of platforms such as TikTok, Temu, SHEIN, and AE, allowing sellers to easily place orders directly through the platforms. For merchants experiencing a surge in orders during Black Friday, this systematic integration significantly improves shipping efficiency and avoids errors caused by manual operations.
U-Speed's Core Advantages
U-Speed's US overseas warehouse offers several operational advantages:
Proprietary WMS system: Real-time order synchronization, multi-platform API integration, and refined data reporting.
Efficient outbound delivery: Warehouse operations adhere to strict SOPs, ensuring a high rate of on-time delivery within 24 hours. Precise SKU Management: Zoning is performed based on shipping frequency, improving inventory turnover.
Fast Return Processing: Returns are relabeled and data uploaded within 48 hours, helping merchants maximize secondary sales opportunities.
Professional Team Support: Two major domestic and international business teams work collaboratively to resolve cross-border logistics issues in real time.
These advantages not only help sellers cope with the Black Friday order surge, but also continuously improve supply chain efficiency in daily operations.
Seize the Black Friday Opportunity and Win in Logistics
The 2025 "Global Black Friday" will be a major battleground for cross-border sellers. TikTok Shop's investment of tens of billions of traffic and fully subsidized coupons will undoubtedly intensify competition. In this context, logistics fulfillment capabilities will directly determine whether sellers can capitalize on the platform's traffic dividend.
Choosing U-Speed's US overseas warehouse not only helps merchants address key pain points in inventory preparation, shipping, returns, and exchanges, but also creates a competitive advantage on the platform, gaining greater exposure. This will be an indispensable strategic move for sellers hoping to achieve sales breakthroughs during the Black Friday promotion.
