As September approaches, the holiday spirit intensifies in the US retail industry. According to data released by the National Retail Federation (NRF), US consumers will spend $12.1 billion on Halloween in 2024, a record high. Costumes account for over $4 billion of this spending, representing a significant share. This spending trend is expected to continue into 2025. Costumes, particularly cosplay costumes, become the primary source of orders for cross-border sellers from late September to early October.
Industry data shows that approximately 85% of orders are concentrated in the cosplay costume category, with IP characters such as Capybara and Spider-Man, as well as costumes from popular film and television series, continuing to rise in popularity. When purchasing these products, US consumers place particular emphasis on design details and usage scenarios. For example, the addition of glow-in-the-dark elements and easy-to-match outfit combinations can significantly increase conversion rates. For cross-border sellers, this is a must-see sales opportunity before Halloween.
How can sellers seize holiday traffic?
Before the peak order season arrives, sellers need to make thorough preparations. On the one hand, product pages should include comprehensive information, including four to eight high-quality images, along with complete titles and descriptions, to avoid losing potential customers due to insufficient information. On the other hand, clearly labeled size charts are essential for apparel, effectively reducing return rates.
Meanwhile, glow-in-the-dark designs and set sales are becoming a hot topic for new Halloween products. Data shows that COS costumes with glow-in-the-dark effects are particularly popular among younger US consumers, while set sales facilitate family or group purchases, further driving sales. It can be said that sellers' meticulous approach to product optimization and marketing strategies directly determines sales success.
The Importance of Overseas Warehouses Emerges
However, with the surge in order volume, warehousing and logistics challenges are equally evident. Sellers relying on a self-fulfillment model are not only prone to cross-border delivery delays and inconvenient returns, but can also negatively impact their overall store ratings. Maintaining efficient fulfillment during peak periods is key for cross-border sellers to build a positive reputation and increase repeat purchase rates.
This is why more and more sellers are opting for overseas warehouses. By pre-warehousing goods in the US, local consumers can order directly from our overseas warehouse, significantly shortening delivery times and improving the user experience. Furthermore, our overseas warehouses can handle returns, exchanges, label changes, and restocking, providing sellers with more flexible solutions during peak seasons.
U-Speed's US overseas warehouse service advantages
In the US, U-Speed operates two overseas warehouses in the East and West Coast regions, covering nationwide delivery needs. As an officially certified warehouse for Temu and SHEIN's semi-managed services, U-Speed can handle general cargo, sensitive goods, electric products, and cosmetics, meeting the warehousing requirements of a wide range of product categories.
The 20,000-square-meter warehouse is equipped with comprehensive facilities, including light and heavy-duty racking, forklifts, a WMS warehouse management system, 24-hour surveillance, PDAs, and electronic scales. It can handle up to 100,000 packages per day, fully capable of handling the surge in orders during the Halloween season.
Services include drop shipping, return and exchange processing, and stock replenishment. U-Speed can complete operations and data upload for returns and label changes within 48 hours, ensuring goods are quickly resold and minimizing seller losses.
Systematic Management and Seamless Platform Integration
U-Speed's independently developed WMS warehouse management system has integrated with the APIs of major platforms such as TEMU, TikTok, SHEIN, and AE, enabling real-time order synchronization and refined data reporting. Warehouse operations adhere to strict SOP procedures, and the Chinese management team ensures the accuracy and timeliness of incoming and outgoing orders.
In terms of inventory management, U-Speed utilizes SKU zoning, scientifically categorizing items based on shipping frequency to further improve inventory turnover. This advantage is particularly evident during peak seasons like Halloween, ensuring timely replenishment of popular items while preventing slow-moving items from occupying warehouse space.
The Key to Seizing the Halloween Season
With Halloween 2025 approaching, demand for COS costumes in the US market is rapidly increasing. For cross-border sellers, traffic opportunities coexist with logistics challenges. Maintaining fulfillment efficiency and customer experience during peak sales periods is crucial to sales success.
U-Speed's US overseas warehouse, with its comprehensive warehousing facilities, robust system integration, and efficient return and exchange procedures, is becoming a solid support for cross-border sellers during peak season. Whether it's expediting the shipment of popular brand-name apparel or centralizing large-scale orders, U-Speed provides efficient, professional, and cost-effective solutions.
Amidst increasingly fierce competition during holiday sales, choosing the right overseas warehouse partner is more than just a matter of optimizing logistics; it reflects the overall competitiveness of cross-border e-commerce.
