November to January of each year is the most critical holiday sales season for the US retail market. Deloitte's latest forecast predicts that US holiday retail sales from November 2025 to January 2026 are expected to reach $1.61-1.62 trillion, a year-on-year increase of 2.9%-3.4%. While the total amount remains substantial, the growth rate has slowed significantly from 4.2% in 2024, reaching its lowest level in nearly six years. Macroeconomic uncertainty has led consumers to become more rational in their purchases, posing new competitive challenges for cross-border sellers.
E-commerce continues to thrive, while offline sales face pressure.
From a channel perspective, online remains the core growth driver. Deloitte projects e-commerce sales to be between $305 billion and $310.7 billion, a year-on-year increase of 7%-9%, virtually unchanged from last year. Meanwhile, offline store sales are expected to grow by only 2%-2.2% during the same period, a significant decrease from last year's 3.4%.
This diverging trend means that cross-border sellers must prioritize online channels during the holiday peak season, particularly focusing on enhancing the consumer shopping experience through pricing strategies and efficient fulfillment. After all, as consumers increasingly compare prices and search for deals, delivery speed and after-sales experience often become key determinants of repeat purchases.
Consumers prioritize value, so sellers need to enhance their fulfillment experience.
Although retail growth has slowed, consumer purchasing power remains. Deloitte notes that personal disposable income is expected to grow by 3.1%-5.4%, partially offsetting the negative impact of a sluggish labor market and debt pressures. This suggests there is still room for growth in the market, but sellers must more accurately grasp consumer psychology.
For cross-border sellers, the challenge lies not just in price wars but also in earning consumer trust through a stable supply chain, fast shipping, and convenient return and exchange services. Especially during peak season, any logistics delays or untimely returns processing can directly impact store ratings and sales.
U-Speed US overseas warehouse: A Logistics Guarantee for Sellers
In the complex retail environment, overseas warehouses have become a key pillar of stable operations for cross-border sellers. U-Speed operates two overseas warehouses in the US, located in the East and West Coast regions. Officially certified by Temu and SHEIN for semi-managed services, U-Speed can handle general merchandise, sensitive goods, and electric vehicles, perfectly meeting the diverse product needs of cross-border sellers.
More importantly, U-Speed not only provides warehousing but also offers a one-stop solution for front-end and warehousing and distribution, covering the entire chain from domestic cargo collection to US delivery, helping sellers maintain stable logistics and high cost-effectiveness during peak season.
Comprehensive Warehousing and System Support
The warehouse covers over 20,000 square meters and is equipped with light and heavy-duty racking, forklifts, a WMS warehouse management system, 24-hour surveillance, PDAs, pallets, and fire protection equipment.
It can handle 100,000 packages per day, ensuring efficient fulfillment even during major sales events.
The company's independently developed WMS warehouse management system has integrated APIs with platforms such as TikTok, Temu, SHEIN, and AliExpress, supporting real-time order synchronization and detailed data reporting.
Efficient Drop Shipping and Returns and Exchanges
U-Speed's US overseas warehouse drop shipping system is easy to use. Sellers simply connect to the platform to automatically push orders, significantly reducing manual processing costs.
For returns and exchanges, U-Speed can complete label changes within 48 hours and upload data promptly, ensuring returned goods are quickly resold and reducing inventory backlogs.
Strict Management and Responsive Team
Our warehouse is managed by Chinese individuals and adheres to strict SOP procedures, ensuring 24-hour on-time delivery. U-Speed also has sales teams in both China and the US, enabling immediate intervention and solutions to address unexpected logistics issues, helping sellers avoid losses.
Why Choose U-Speed During Peak Season?
For cross-border sellers, the holiday season is often a crucial window for annual performance. During this period, consumers value not only affordable prices but also a complete shopping experience—fast order placement, accurate delivery, and smooth returns and exchanges.
U-Speed's US overseas warehouse, with its integrated warehousing and distribution services, efficient return and exchange processing, comprehensive system support, and strict warehouse management, perfectly meets all of sellers' core needs during peak season. Compared to relying on direct domestic shipments, overseas warehouses can significantly shorten fulfillment times and reduce logistics uncertainty, thereby improving consumer satisfaction and store competitiveness.
Stabilize the supply chain to seize the holiday season opportunities
Although US holiday retail sales are experiencing a slowdown, e-commerce remains a bright spot for rapid growth. For cross-border sellers, retaining consumers amidst competition through efficient logistics and excellent after-sales service is crucial to success during peak season.
U-Speed's US overseas warehouse is a powerful tool to address this pain point. It's more than just a warehouse; it's the logistics foundation for sellers' stable growth in the North American market. For sellers hoping to seize growth opportunities during the 2025 holiday season, deploying U-Speed's overseas warehouse early is the best option for a successful future.
