Amidst rising awareness of health and hygiene, the US oral care market is showing sustained growth. According to a Grand View Research report, the US oral care market is estimated to be approximately $11.41 billion in 2024 and is projected to expand at a compound annual growth rate (CAGR) of approximately 5.6% from 2025 to 2030. The overall North American oral care market is projected to reach approximately $11.79 billion in 2024.

This growth is primarily driven by the following factors:

The high prevalence of oral diseases such as caries and gingivitis in the US population. For example, the National Institute of Dental and Maxillofacial Research indicates that the prevalence of caries among adults is extremely high. Consumers are moving beyond basic toothbrushing and rinsing to advanced oral care products such as whitening toothpaste, smart toothbrushes, floss, and water flossers. The rapid penetration of e-commerce channels is making it easier for brands and products to reach home users. Grand View Research indicates that online channels in the US are growing rapidly.

From a seller's perspective, this presents several clear opportunities in the oral care category: stable demand for high-frequency consumables (toothpaste, toothbrushes, and dental floss); premium pricing for beauty/upgrade products (whitening and smart toothbrushes); and online channels as the primary market for reaching American households.

Challenges and Opportunities for Cross-Border Sellers

Despite the vast market potential, cross-border sellers seeking success in the US oral care market also face challenges in logistics, inventory, compliance, and operations. These challenges can be summarized as follows:

Logistics Timeliness and Delivery Experience: American consumers increasingly expect fast, accurate, and reliable delivery. Direct shipping from China can lead to long shipping cycles and customs clearance delays.

Inventory Management and Replenishment Capabilities: While oral care products are high-frequency products, their styles, packaging, and promotions change rapidly. Sellers who fail to replenish or adjust inventory in real time can easily miss opportunities.

Returns and After-Sales Service: The US market has a high return rate, especially for minor defects in packaging, size, or materials, which can lead to returns. Lack of local US warehouse support leads to high after-sales costs and a poor user experience.

Platform Rules and Fulfillment Capabilities: On platforms like Temu, TikTok, and SHEIN, warehousing and distribution capabilities, delivery speed, and inventory responsiveness are key factors in algorithmic recommendations and platform assessments.

Therefore, for cross-border sellers hoping to capture the US oral care market, building a robust and efficient warehousing and distribution system, in addition to product selection, is crucial.

Overseas Warehouses: Building Localized Fulfillment Advantages in the US

Deploying US overseas warehouses is an effective way for cross-border sellers to improve fulfillment efficiency, optimize user experience, and enhance platform competitiveness. The advantages include:

Shortening the final delivery cycle: Bringing products closer to US consumers and speeding up the "order-to-delivery" process.

Reducing Logistics and Tariff Risks: Traditional cross-border transportation carries risks such as flight delays and customs clearance delays. Overseas warehouses can help mitigate initial costs and reduce risks per shipment.

Increasing Inventory and After-Sales Flexibility: Local warehouses can quickly handle replenishment, label changes, and returns, improving customer satisfaction and reducing inventory overhang.

Enhanced platform recommendations and trust: The platform favors sellers with US warehousing and local shipping capabilities and stable delivery, leading to better recommendations.

For categories like oral products, which have high order frequency and user expectations for fast delivery and quick return and exchange responses, US overseas warehouses are particularly important.

U-Speed US overseas warehouse: Tailor-made for Oral Product Sellers

Among many overseas warehouse services, U-Speed US overseas warehouse offers one-stop support for cross-border oral product sellers with its comprehensive service and professional capabilities. Key highlights include:

Wide Warehouse Coverage: U-Speed has warehouses in both the eastern and western United States, covering major consumer areas. With a total warehouse area of approximately 20,000 square meters, it supports high-concurrency order processing and can handle up to 100,000 pieces per day.

Suitable for a wide range of cargo types: As a Temu/SHEIN officially certified semi-managed warehouse, U-Speed accepts general cargo, sensitive goods, and all-electric products, making it ideal for oral products such as electric toothbrushes and smart toothbrushes.

Integrated front-end + warehouse and distribution services: From domestic cargo collection and customs clearance to US warehousing, sorting, and final delivery, U-Speed provides an integrated logistics solution with simple operation and transparent processes.

Systematic operational support: Our proprietary WMS warehouse management system supports multi-platform API integration, enabling real-time order synchronization, inventory data visualization, and refined reporting. Sellers can directly operate drop shipping, view inventory, and track orders through the system.

Efficient returns and inventory management: The warehouse has a strict warehousing, delivery, label change, and return process. Label changes and data upload are completed within 48 hours, ensuring that oral products can be quickly restocked after user returns.

Chinese management team + strict processes: Warehouse operations are managed by a Chinese team that strictly adheres to SOPs, ensuring high operational accuracy and timely delivery.

This combination of capabilities perfectly matches the "fast delivery, high replenishment, and reliable after-sales service" capabilities required by oral product sellers in the US market.

How can you seize the US oral product market with U-Speed?

Cross-border sellers planning to enter or expand into the US oral care market are advised to prioritize the following:

Ensure product compliance and quality: Oral care products are particularly subject to hygiene and safety standards, and the US market has strict requirements for materials, packaging, and labeling.

Select a local warehouse with warehousing and distribution capabilities: Overseas warehouse service providers like U-Speed can ensure localized delivery and after-sales response in the US.

Build a multi-platform operation strategy: Sellers can sell through platforms like Amazon, TikTok, and Temu, seamlessly integrating with overseas warehouse systems for rapid order response.

Emphasis on inventory and return systems: Rationally anticipate peak demand, implement flexible replenishment, and effectively utilize warehouse return and exchange mechanisms to reduce unsold goods and backlogs.

Optimize the user experience: In the US market, delivery speed, packaging quality, and return and exchange convenience directly impact reputation and repeat purchase rates. An overseas warehouse presence can significantly enhance this experience.

Although the US oral care market is highly competitive, the demand base is solid and the growth prospects are clear. For cross-border sellers, product selection is just the starting point; the key to success lies in "how to quickly, safely, and efficiently deliver products to American consumers." U-Speed's US overseas warehouse, with its comprehensive warehousing and distribution system, strong local fulfillment capabilities, and efficient return and exchange mechanisms, is becoming an accelerator for cross-border oral care brands entering the US market. Only by embracing localized fulfillment, from the initial stage to warehousing and delivery, can sellers truly seize the vast blue ocean of oral care products in the US.