The global party supplies market is experiencing steady growth. The market size reached $15.6 billion in 2024 and is projected to expand at an annual growth rate of 8.47% from 2025 to 2032, approaching $29.89 billion by 2032. North America accounts for over 40% of the global market share, with per capita annual spending of $89, significantly higher than the global average (Source: Global Market Insights).

This surge in demand is driven by both family gatherings and business events—the US hosts over 41,000 conferences and exhibitions annually—and social media fuels the demand for "consumption for sharing," with over 70% of consumers willing to pay for photogenic content. This makes LED illuminated decorations, customizable backdrops, and eco-friendly party supplies the three most promising categories. Products such as foil backdrops, balloon arches, and Bluetooth speakers with lights continue to top the best-selling lists.

In such a market with high growth certainty and diverse consumption scenarios, how can Chinese cross-border sellers capture this growth? The answer often lies not only in product selection but also in supply chain capabilities: faster warehousing, more stable inventory turnover, and more flexible dropshipping. Especially in highly competitive markets like North America with high fulfillment costs, warehousing and logistics capabilities are becoming a core variable for sellers' ability to consistently generate orders.

The North American party supplies market is evolving, and sellers' supply chain models must evolve accordingly.

The party supplies market is highly competitive, with a clear trend of "rapid updates and short cycles." Holidays, themes, social media trends, and KOL endorsements can drive demand up in a short time, only to cool it down overnight. If sellers rely on cross-border direct shipping, timeliness, cost, and return/exchange processing will become constraints.

Meanwhile, North American consumers increasingly value product experience: higher durability, easier installation, and more environmentally friendly material choices. Market data shows that 41% of consumers prefer products containing environmentally friendly materials. This means sellers not only need to quickly launch new products but also ensure granular inventory management and rapid supply chain responsiveness.

This is precisely why US overseas warehouses are becoming increasingly important in the party supplies sector: local inventory allows sellers to replenish stock promptly during peak seasons, rapidly expand sales when trends emerge, and reduce fulfillment costs during periods of intense competition. Whether it's a large SKU combination like a balloon arch set or delicate metal decorations, once the delivery experience and after-sales service are controllable, a positive cycle for the store is easier to establish.

Why are more and more sellers using "warehousing + dropshipping" as the foundation of their North American businesses?

Cross-border sellers have generally found that the operational logic of US sites is shifting from "high advertising, high shipping costs" to "supply chain efficiency wins"—especially evident in categories like party supplies, which have a large number of SKUs, fast turnover, and strong seasonality.

In short, local warehousing brings three major benefits:

First, significantly reduced fulfillment costs. Most party supplies have low unit prices but are bulky; if shipped directly from China, the cost can easily exceed the profit. Local warehousing in the US can significantly reduce shipping costs, making products more price-competitive.

Second, increased flexibility in product selection. Sellers can test the waters with small-batch warehousing first, avoiding the risk of taking on large orders all at once. When a particular party theme (such as weddings, baby showers, or festival parties) quickly becomes popular, sellers can replenish stock promptly to capture traffic.

Thirdly, after-sales pressure is reduced. Party supplies are easily damaged due to transportation compression or improper handling. Local returns and replacements make after-sales service more controllable and avoid negative reviews caused by slow returns or untimely relabeling.

Therefore, "first-leg shipping + warehousing + dropshipping" is gradually becoming the mainstream strategy for manufacturer-type sellers, brand sellers, and sellers with high SKU counts.

Turning the supply chain from a "difficult point" to a "growth engine": Why are more and more sellers choosing U-Speed's US overseas warehouses?

With many North American warehousing options and little differentiation, U-Speed's advantages lie in its stability, system capabilities, and operational professionalism. This is especially crucial for party supply sellers, as their complex SKU combinations and frequent replenishment require more refined warehouse management.

Here are the key highlights of U-Speed's US overseas warehouse operations:

U-Speed has warehouses in both the East and West coasts of the US and is a Temu/SHEIN semi-managed officially certified warehouse, capable of handling general cargo, pure electrical products, and some cosmetics. It is suitable for party supplies, electric decorations, and multi-SKU sets. The warehouse area is 20,000 square meters, with a daily parcel handling capacity of 100,000 pieces.

U-Speed handles both first-leg shipping from China to the US and local delivery in a one-stop manner, eliminating the need for sellers to deal with multiple logistics providers and reducing risks at each stage. The warehouse is equipped with light and heavy-duty shelving, forklifts, a WMS system, 24-hour monitoring, PDAs, electronic scales, and fire-fighting facilities, forming a complete warehousing infrastructure.

In terms of system capabilities, U-Speed has its own self-developed WMS warehouse management system, which can interface with platforms such as TEMU, TikTok, SHEIN, and AE via API to achieve real-time order synchronization and improve fulfillment efficiency. It also features platform-driven order push, avoiding manual order processing and improving accuracy.

In addition, the warehouse is managed by Chinese staff and implements strict SOP processes, emphasizing discrepancy verification and real-time inventory updates. In categories like party supplies, which are prone to product mixing and have a high SKU density, precise management significantly reduces the probability of incorrect or missing shipments.

U-Speed also provides professional returns, exchanges, replacements, and relabeling services, typically completed within 48 hours, ensuring salable goods return to the inventory system as quickly as possible. This is crucial for the resale of best-selling party supplies, minimizing inventory losses.

The growth of party supplies in North America is certain; supply chain capabilities will determine how far sellers can go.

From data trends to consumption scenarios, it's clear that the party supplies market is still in a period of strong growth. However, competition is also intensifying rapidly. Sellers who cannot replenish stock faster, control fulfillment costs, and improve after-sales efficiency will find it difficult to retain repeat customers with strong demand.

US overseas warehouses are a key element in helping sellers find a balance between efficiency, cost, and user experience. U-Speed, with its dual warehouses in the East and West US, deep platform integration, independent system capabilities, and a mature operations team, helps sellers streamline the entire process of inventory turnover, order fulfillment, and returns/replacements more stably, quickly, and cost-effectively.

For sellers looking to gain an advantage in the party supplies market, a reliable US overseas warehouse is not just a bonus, but a fundamental capability for steady business growth.