The year-end peak season on TikTok's US platform once again validated the enormous consumer potential of plus-size apparel. Take SWEET MAYHEM's plus-size invisible thermal leggings as an example: sales exceeded 80,000 units and revenue reached $2.16 million in the 30 days from Black Friday to Christmas, with total sales exceeding 400,000 units. Blooming Jelly, similarly relying on TikTok KOLs and plus-size women's clothing, achieved $7.38 million in sales within a year and a half of going global. These blockbuster cases clearly demonstrate that plus-size apparel has become a key sector for the continued growth of cross-border sellers.
From the demand side, according to statistics released by the US CDC, the obesity rate among American adults has exceeded 40%, and the demand for plus-size apparel has remained strong. More importantly, plus-size women's clothing is upgrading from "functional fulfillment" to "style expression." Materials, tailoring, stitching details, and optimized fits to different body types have all become part of a brand's competitiveness. Globally, market research firm Grand View Research indicates that the plus-size women's clothing market is projected to reach $964.9 billion by 2030, maintaining long-term growth.
Driven by demand transformation and content-based e-commerce, many sellers are re-evaluating their supply chains: consumers expect "better fit, more comfort, and flawless" plus-size products, but platforms are accelerating fulfillment, leading to higher return and exchange rates. As details determine repeat purchases and logistics dictate the overall experience, the importance of overseas warehouses is shifting from "optional" to "necessary."
Plus-size apparel has two significant supply chain characteristics: numerous SKUs, complex sizing, and high return/exchange frequency. The requirements for warehouses go beyond simply "large storage capacity"; they demand stability, transparency, and traceability across multiple stages, including inbound quality inspection, SKU zoning management, fast shipping, and efficient return/exchange replenishment.
Furthermore, the plus-size category continues to perform strongly on platforms like TikTok Shop, Temu, and SHEIN. Therefore, warehouses must have direct connection capabilities to these platforms, supporting order processing, WMS integration, and real-time inventory synchronization to prevent stockouts or overselling during peak order periods.
Furthermore, with "multi-site, multi-category parallel operation" becoming the norm, sellers want more than just basic warehousing services. They also want integrated services encompassing first-leg shipping, last-mile delivery, and local returns to reduce communication costs and avoid cross-stage delays.
U-Speed US overseas warehouse: A One-Stop Solution Adapted to the Peak Season Rhythm of Plus-Size Apparel
Focusing on the product cycle, replenishment cycle, and return cycle, U-Speed US overseas warehouse helps sellers improve fulfillment stability in the US market through a comprehensive service model of "dropshipping + first-leg warehousing and distribution + local returns and replenishment."
U-Speed has two overseas warehouses in the US, one in the East Coast and one in the West Coast, covering major consumer areas and delivery networks. It is also officially certified by Temu/SHEIN semi-managed warehouses, capable of handling general cargo, pure electronics, and some special categories, possessing the full-chain capabilities required for platform operation. With 20,000 square meters of warehouse capacity and a daily processing capacity of 100,000 pieces, it provides flexibility to handle peak order fluctuations.
In terms of facilities, the warehouse is equipped with light and heavy-duty shelving, forklifts, computers, PDAs, a WMS warehouse management system, 24-hour monitoring, fire protection, and weighing systems, supporting a parallel operation model of large-scale and refined management. For plus-size apparel, SKU zoning management is particularly important. U-Speed adjusts the warehouse layout based on factors such as shipping frequency and size distribution to make order picking more efficient.
Regarding platform integration, U-Speed's US overseas warehouse has integrated with TEMU, TikTok, SHEIN, and AliExpress, enabling order push notifications, inventory synchronization, and tracking feedback, ensuring stable delivery during peak sales periods.
For returns and replenishment services, the warehouse supports rapid relabeling and repackaging, completing operations and updating data within 48 hours, adapting to the higher return and exchange rates of plus-size apparel, reducing seller losses and ensuring resale potential.
The growth of plus-size apparel continues, with content e-commerce platforms such as TikTok Shop constantly generating new best-selling products. For sellers, improving supply chain stability, enhancing fulfillment experience, and maintaining inventory turnover efficiency are fundamental to building a competitive advantage.
US overseas warehouses are the infrastructure that enables these key capabilities to materialize. By pre-positioning inventory, enabling fast shipping, facilitating local returns and exchanges, and ensuring efficient replenishment, sellers can more reliably handle traffic, increase repeat purchase rates, and maintain stable supply during peak seasons.
U-Speed US overseas warehouses combine dropshipping, first-leg warehousing and distribution, platform integration, and high-standard operating processes to reduce sellers' operational burden, allowing them to focus more on product selection, content creation, and on-site optimization, achieving longer-term stable growth during the product's lifecycle.
