In 2025, TikTok Shop delivered a remarkable performance at BFCM (Best of Fulfilled Merchants) in the US: $500 million in sales, several times the $100 million achieved during last year's Black Friday. More importantly, the platform's global sales reached $19 billion in Q3, approaching eBay's $20.1 billion, with US quarterly sales reaching $4.5 billion, a 125% increase quarter-over-quarter. Coupled with Adobe data showing that "total US e-commerce sales exceeded $44 billion during Thanksgiving to Cyber Monday" and "social media-driven Cyber Monday purchase growth of 56%", the entire cross-border e-commerce industry's perception of TikTok Shop is being rewritten.
Against the backdrop of rapidly expanding demand and accelerated conversion driven by social media content, more sellers are beginning to see the US market as their primary battleground for growth. However, the other side of the sales growth is a corresponding increase in returns. In particular, TikTok Shop's automated tools, incentive policies, and large-scale removal of non-compliant products (removing 1.4 million non-compliant seller applications and 70 million products) have made the platform ecosystem more standardized, while also placing higher demands on sellers' fulfillment processes.
This means that whoever can handle returns after a surge in orders will truly be able to maintain profits. This leads us to a key term that cross-border sellers are increasingly focusing on—US return warehouse.
Behind the Explosive Growth: Return Processing Capability Becomes an "Hidden Competitive Advantage"
TikTok Shop's US region is attracting large merchants such as Gap and several luxury brands, further raising overall consumer expectations for the platform's services. Simultaneously, the platform's requirements for timeliness, product quality, and after-sales processing will also increase.
For cross-border sellers, return processing is not simply about receiving goods; it also means:
Returned goods need rapid quality inspection to determine their resaleability;
Slower return logistics increases the likelihood of missing resale opportunities;
Backlogged returns slow down cash flow, affecting advertising and inventory preparation;
Slow after-sales response directly impacts store ratings and TikTok Shop traffic distribution.
In other words, the higher and faster the sales volume, the less time can be spent on delayed return processing.
Therefore, the ability to handle professional return quality inspection, rapid verification, timely warehousing, reshipment, or bulk returns to China within the US almost entirely determines a seller's ability to maintain profits during TikTok Shop's rapid growth cycle.
Given this industry trend, "choosing a US return warehouse" has become a crucial factor that sellers must prioritize.
Why are more and more TikTok Shop sellers choosing professional US return warehouses?
This year's BFCM (Business Forwarding) cycle shows increasingly frequent sales peaks and faster conversion rates. TikTok Shop's content-driven surge often comes suddenly, and without timely return processing capabilities, it's difficult to handle the after-sales pressure following the surge in traffic.
A mature and stable US return warehouse helps sellers solve three types of problems:
Return timeliness: Local warehouses can complete quality inspection quickly, avoiding excessively long return processes that could lead to customer dissatisfaction.
Cost control: Overseas returns are cheaper than cross-border returns to China and also improve resale efficiency.
Quality control management: Professional quality inspection reduces misjudgments and increases the usability of returned goods.
These capabilities are particularly important on high-speed content e-commerce platforms like TikTok Shop.
U-Speed US returns warehouse: Professional Returns Solutions Covering the East and West Coasts
East Coast (New Jersey) Returns Warehouse: Core Hub Location + High Processing Capacity
The U-Speed New Jersey East Coast Returns Warehouse covers 7,250 square meters and can handle 20,000+ returns per day. As a key transportation and logistics hub in the East Coast, New Jersey offers natural regional advantages for TikTok Shop sellers:
Proximity to a large consumer base ensures faster returns;
Suitable for handling high-frequency returns from the East Coast;
Facilitates subsequent redistribution or centralized returns to China.
The warehouse is equipped with forklifts, light and heavy-duty shelving, fire monitoring, and a 24-hour security system to ensure the safety and standardized management of returned goods.
West Coast (Los Angeles) Returns Warehouse: Adjacent to the Port, Suitable for Large-Scale Returns and Redistribution
The Los Angeles warehouse also covers 7,250 square meters and has a daily processing capacity of 10,000+ orders. Its geographical location is more suitable for:
Large-scale returns from TikTok Shop sellers to China;
Handling daily returns from the US West Coast;
Establishing a smoother connection between forward and reverse logistics.
Like the East Coast warehouse, the West Coast warehouse is also equipped with comprehensive hardware and software facilities, including CCTV monitoring, security systems, and professional equipment, providing a high-standard warehousing environment for return processing.
Core Advantages of U-Speed's US Return Service
① Sino-US Team Collaboration: Stable and High-Standard Return Service Capabilities
U-Speed's US return warehouse adopts a "US operations team + China management team" model, with the China management team leading the process and the local Chinese team in the US handling the actual operations. Combined with the coordination of a professional customer service team, this ensures stable, meticulous, and traceable return processing.
② High Efficiency and Timeliness: 2-Day Quality Inspection + 3-5 Day Return Logistics
Under TikTok Shop's stringent timeliness mechanism, U-Speed's return processing speed is particularly crucial: return quality inspection is completed within 2 days, and return logistics takes 3-5 days. This speed helps sellers quickly determine whether returned goods can be resold and rapidly reintegrate them into the sales chain.
③ A Complete Cross-Border Service Chain Covering Forward and Reverse Operations
In addition to returns, U-Speed has expanded its services in the US to include: first-leg logistics, warehousing, dropshipping, and returns. By combining forward and reverse operations, sellers no longer need to deal with multiple suppliers, resulting in a smoother logistics chain and faster adaptation to the traffic rhythm of TikTok Shop.
In the era of rapid growth for TikTok Shop, the supply chain is more important than sales volume.
When the platform increased its US BFCM sales from 100 million to 500 million within a year, and its global scale approached eBay's in Q3, cross-border sellers faced not the question of "can they sell," but rather "can they maintain stability." The processing speed, quality, and warehouse network layout of return warehouses are becoming key variables for TikTok Shop sellers to retain profits.
U-Speed, with its coverage of the East and West coasts, stable operations team, high efficiency, and integrated forward and reverse operations capabilities, provides sellers with a more robust after-sales solution in the US market.
