With Valentine's Day approaching, the gift market on TikTok is noticeably bustling. Recently, a 3D paper flower bouquet greeting card achieved nearly 800,000 RMB in sales within 7 days on the platform. Simultaneously, a combination of a glow-in-the-dark squeezeable toy and a greeting card quickly climbed the best-selling list. Platform data shows that gift-related topics have accumulated over 88.5 billion impressions, with content popularity continuously driving conversion rates.

These phenomena are not merely the success of individual best-sellers, but rather a signal: during holidays, TikTok's content delivery speed far surpasses the supply chain response pace of traditional cross-border e-commerce.

Why are gifts more likely to succeed on TikTok?

Judging from recent best-selling trends, top-performing gift products on TikTok are often not complex, but very "easy to film."

3D bouquets, glow-in-the-dark toys, and interactive gadgets inherently possess strong visual appeal. Combined with the emotional timing of Valentine's Day, they easily complete the "seeding-order" loop within short videos. These products share common characteristics: quick decision-making, strong contextual relevance, and high timeliness. This is precisely why, once content volume increases, orders often surge, posing a more direct challenge to sellers' fulfillment capabilities.

Different market gift preferences are widening the operational difficulty gap.

Market feedback shows that the performance of gift categories is not entirely consistent across different countries.

In the US market, there is significant demand for lightweight gifts such as greeting cards and children's toys, with consumers focusing more on "whether it has a festive atmosphere" and "whether it arrives on time." In the UK market, beauty and accessories are more popular, with higher requirements for packaging integrity and after-sales experience.

This means that when sellers simultaneously target multiple markets, a single shipping model is no longer sufficient to balance timeliness and cost. Differences in logistics solutions are beginning to directly impact conversion rates.

For cross-border sellers, the real pressure is not in product selection, but in "the moment of shipment."

Many sellers focus on product selection and content when reviewing best-selling gift items, but in actual operations, the real problems often occur after an order surge.

If holiday gifts are delayed in shipping, the consequences are usually only twofold: either users request refunds directly, or negative reviews are left, affecting account ranking. On platforms like TikTok, which emphasize user experience, fulfillment stability is becoming an implicit barrier to entry. This is why more and more sellers are realizing that the ability to secure orders is often more important than creating a best-selling product.

US overseas warehouses are becoming a "basic requirement" for gift sellers.

Against this backdrop, the value of US overseas warehouses is increasingly being amplified. By stocking goods locally in the US in advance, sellers can directly ship orders domestically after they are placed, significantly shortening delivery times and reducing logistical uncertainties during the holiday season. For gift sellers who need to combine shipments, package gift boxes, or quickly replenish inventory after holidays, the flexibility of overseas warehouses is particularly crucial.

This is why, in the past two years, locally shipped accounts have shown significantly higher stability in the TikTok gift market.

How do U-Speed US overseas warehouses help sellers capture peak season traffic for gifts?

To meet the fulfillment needs of the US market, U-Speed has established overseas warehouse resources in the East and West United States, providing cross-border sellers with more stable shipping support.

Currently, U-Speed's US overseas warehouse covers approximately 20,000 square meters and can handle various types of goods, including general merchandise, electronics, and cosmetics. Its daily parcel processing capacity reaches 100,000 pieces, capable of handling order fluctuations before and after holidays.

In terms of hardware, the warehouse is equipped with light and heavy-duty shelving, forklifts, PDAs, electronic scales, fire-fighting facilities, and a WMS warehouse management system, with 24-hour monitoring to ensure cargo safety and operational compliance.

More than just shipping, the "system and people" are crucial.

For content e-commerce sellers, the usability of a warehouse largely depends on the system and the execution team.

U-Speed's US overseas warehouse's dropshipping system is integrated with platforms such as TEMU, TikTok, SHEIN, and AE, supporting platform order pushes. Orders are synchronized in real time, reducing delays and errors caused by manual operations.

Meanwhile, the warehouse is managed by a Chinese team, and warehouse operations follow standardized SOP processes. Inbound and outbound data is updated in real time, ensuring stable outbound delivery times even during peak order periods.

Competition in the gift market is shifting from content to delivery capabilities.

From the explosive sales of 3D flower bouquet greeting cards to the continued popularity of combination gifts, it's clear that opportunities still exist in the TikTok gift market, but the competitive logic is changing.

As content becomes increasingly easy to replicate, the real differentiator often lies in who can deliver goods to consumers more reliably and quickly. At events like Valentine's Day, overseas warehouses are no longer just a cost-saving tool, but a crucial factor in securing orders.

For cross-border sellers hoping to cultivate the TikTok gift market long-term, establishing a stable and scalable US overseas warehouse system in advance is becoming an increasingly realistic option.