With the arrival of 2025, the Amazon platform has once again made major adjustments to its operating policies, which will have a profound impact on cross-border e-commerce sellers. Whether it is the new rules on return fees or the update of cargo tracking policies, it means that sellers need to manage more finely in their daily operations to adapt to the new requirements of the platform while improving customer experience and operational efficiency.

Core changes in Amazon's policy updates in 2025

1. New fees for return policies

From January 1, 2025, Amazon will introduce new fees for sellers with high return rates. This policy aims to reduce return rates and improve customer experience. For sellers with frequent returns, this is undoubtedly a big challenge. High return rates not only result in additional costs, but may also affect the health score and long-term operation of the account.

2. Update to cargo tracking policies

From January 15, 2025, Amazon Germany will impose higher requirements on the proportion of valid tracking numbers for orders, especially for goods worth more than 15 euros. Sellers must ensure that each order can provide valid tracking information to meet platform requirements, otherwise they may face order performance issues or potential penalties.

Challenges for sellers under the new policy

1. How to reduce the return rate

The return problem is a "hard nut to crack" for cross-border e-commerce sellers. Frequent returns are often due to product quality problems, descriptions that do not match the actual situation, or customer misunderstandings. Amazon's new regulations mean that the return rate directly affects the seller's financial situation and operational health, and sellers need to take active measures to solve this problem.

2. Refinement of logistics management

The requirement for effective tracking information requires sellers to optimize the logistics management system and integrate tracking services with more carriers. Especially for German sellers, every step in the logistics process must ensure that the information is transparent and accurate, otherwise the order may be marked as non-compliant.

3. Increased cost control pressure

After the implementation of the new policy, sellers not only face the pressure of new return fees, but also need to pay higher logistics fees to meet tracking information requirements. How to optimize costs in policy changes has become a key problem for cross-border sellers.

Seller response strategy: How to plan cross-border e-commerce business in 2025?

1. Improve product quality

Product quality is the core of reducing return rates. In the product selection process, sellers need to ensure the stability of the supply chain, cooperate with reliable suppliers, and strictly control the quality of goods. At the same time, for products with high return rates, sellers can make optimization adjustments to avoid similar problems from happening again.

2. Improve product descriptions and after-sales service

A clear and accurate product description can effectively reduce returns caused by customer expectations not being in line with reality. Sellers need to pay attention to the true presentation of product images, increase video displays as much as possible, and supplement detailed product specifications. In addition, improving after-sales service and communicating with customers in a timely manner to solve problems can also help reduce the return rate and improve customer satisfaction.

3. Optimize logistics management

Facing the update of cargo tracking policies, sellers need to:

Cooperate with more logistics service providers: ensure the transparency of the entire logistics process, integrate the tracking services of multiple carriers, and avoid problems caused by the instability of a single channel.

Upgrade the logistics management system: Choose a logistics system that supports multi-platform and multi-carrier integration, monitor the logistics status in real time, and ensure the integrity and accuracy of tracking information.

Warehouse storage and optimized delivery: In response to the policy of the German site, sellers can consider setting up overseas warehouses in Europe to achieve localized delivery, improve logistics efficiency and tracking compliance rate.

4. Control operating costs

In order to cope with the cost pressure brought by policy changes, sellers can optimize costs in the following ways:

Analyze return data: find out the products or links with high return rates and make targeted improvements.

Use overseas warehouses to reduce logistics costs: Store goods in overseas warehouses in the target market and optimize logistics costs through local delivery.

Reasonable pricing: Fully consider the impact of new return costs in the pricing strategy to balance profit margins and customer experience.

Why choose U-SPEED's return service?

In the face of policy changes, return processing efficiency and logistics stability have become more important. As a professional global return service provider, U-SPEED provides efficient and safe solutions for sellers' return needs, helping sellers to easily cope with Amazon's policy adjustments.

1. Global return network coverage

U-SPEED's return service covers core markets such as the United States and Europe, and is particularly suitable for the return processing needs of the German site, supporting the quick and safe transportation of returned goods to the designated location or re-delivery.

2. Professional return processing

U-SPEED provides a full-process return service from quality inspection to label replacement, ensuring that the goods can be quickly re-listed or re-sold, effectively reducing return losses.

3. Real-time tracking system

U-SPEED's independent logistics management system supports full order tracking, with transparent data. Sellers can keep abreast of logistics dynamics at any time and easily cope with Amazon's strict requirements for tracking information.

4. Value-added services to reduce return rates

Through U-SPEED's professional operations, sellers can handle return issues more efficiently and avoid financial pressure caused by the accumulation or improper handling of returned goods.

Amazon's new policy in 2025 has put forward higher requirements for cross-border sellers, but it also provides sellers with an opportunity to optimize business processes and improve service capabilities. By improving product quality, improving after-sales service, and optimizing logistics management, sellers can not only effectively respond to policy changes, but also take this opportunity to build a more competitive operating system.

Choosing a professional service provider like U-SPEED can not only help sellers efficiently handle return issues, but also save time and costs for sellers through perfect logistics solutions. In the new year, only by following the trend and making accurate plans can you run faster and further on the track of cross-border e-commerce.