In the United States, TikTok Shop is rapidly becoming the new favorite of social e-commerce. According to a survey by YouGov in May 2025, 30% of American TikTok users have shopped on TikTok Shop in the past year, among which users aged 35 to 54 are the most active, with a shopping ratio of up to 41%. In addition, data from PartnerCentric shows that consumers under the age of 60 in the United States spend an average of about US$708 per year on TikTok Shop, with an average order of US$59. These data show that TikTok Shop has become an important platform for daily shopping for American consumers.
Shopping behavior analysis of TikTok users in the United States
The success of TikTok Shop is inseparable from its accurate grasp of user shopping behavior. The survey shows that fashion products (such as clothing and footwear) are the most popular shopping categories, accounting for 38%; followed by electronic products and gadgets, accounting for 35%; household items are also popular, accounting for 33%. In addition, categories such as food and beverages, beauty products, accessories, video games, and children's toys also performed well.
In terms of the amount of consumption, transactions on TikTok Shop are mainly small. 22% of users spend less than $25 per transaction, and 20% spend between $25 and $50. However, some users also make large purchases. 20% of users said that they spent $251 to $500 on TikTok Shop this year, and another 2% spent more than $500. This shows that although most of them are small impulse purchases, some users are still willing to make large purchases on the platform.
YouGov
Strategies to improve the competitiveness of TikTok Shop
1. Optimize content marketing
On TikTok, content is king. Sellers should focus on the creativity and quality of short videos and attract users' attention through interesting and authentic content. In addition, cooperate with influential creators to increase product exposure and credibility through their recommendations.
2. Provide cost-effective products
Price and promotions are important factors that influence users' purchasing decisions. Sellers should regularly launch promotional activities, such as limited-time discounts, discounts for purchases above a certain amount, etc., to attract users to place orders. At the same time, ensure product quality to avoid returns and bad reviews caused by low-quality products.
3. Strengthen customer service
Good customer service helps improve user satisfaction and repurchase rate. Sellers should respond to users' inquiries and feedback in a timely manner and provide convenient return and exchange services. In addition, by collecting user reviews and suggestions, products and services are continuously optimized.
4. Use data analysis
By analyzing user behavior data, sellers can understand users' preferences and needs, so as to adjust product strategies and marketing plans. For example, based on users' browsing and purchase records, relevant products can be recommended to improve conversion rates.
Advantages of U-Speed's US overseas warehouse
Logistics and warehousing services play a key role in improving the competitiveness of TikTok Shop. U-Speed has two overseas warehouses in the United States, one in the East and one in the West, with a total area of 20,000 square meters, equipped with light and heavy shelves, forklifts, computers, WMS warehouse management systems, 24-hour monitoring, PDAs, pallets, electronic scales and fire-fighting facilities. The warehouse can handle up to 100,000 parcels per day, supporting services such as drop shipping, return and replenishment.
U-Speed's US overseas warehouse has been connected to platforms such as TEMU, TikTok, SHEIN and AliExpress, supporting platform orders and simple operation. In addition, the warehouse is managed by Chinese, and the operations in the warehouse comply with strict SOP processes, with a 100% timely delivery rate within 24 hours. Through the independent WMS warehouse management system, multi-platform API docking is achieved, orders are synchronized in real time, and data reports are refined. Strict outbound and inbound links verify the difference data at the first time, and the system updates the goods information in real time. Fine SKU zoning management, zoning management according to factors such as shipping frequency, improves inventory turnover time. Efficient return and relabeling processing, complete operations and data upload within 48 hours to ensure the secondary sales of goods.
With the rapid development of TikTok Shop in the US market, sellers are facing unprecedented opportunities and challenges. Sellers can improve their competitiveness by optimizing content marketing, providing cost-effective products, strengthening customer service and using data analysis. At the same time, with the help of U-Speed's professional logistics and warehousing services, efficient order fulfillment and improved customer satisfaction can be achieved. On this dynamic e-commerce platform, seizing opportunities and continuous innovation will be the key to success for every seller.
