For many cross-border sellers, August may be a transitional month as they clear inventory and prepare for fall. However, there's a special holiday worth paying special attention to, quietly unleashing consumer potential: National Dog Day.
Every August 26th, the United States celebrates this special day for canines. Don't underestimate this day; the market momentum behind it is enough to fuel a mini-boom in the pet category.
Dogs are not only family members, but also key consumer figures.
According to Statista, by 2023, the proportion of dog-owning households in the United States will reach 65.1%, and the number of pet dogs will exceed 69 million. The entire US pet products market is projected to reach $143.6 billion in 2024, with dog-related spending accounting for the largest share, encompassing multiple segments such as food, toys, grooming, and smart products.
On National Dog Day, American consumers often buy their dogs new toys, treats, beds, grooming supplies, and even photo-worthy outfits, and they happily share the celebratory moments on social media. In other words, it's a classic "emotionally driven and consumer-driven" holiday.
How can platforms and brands leverage the power of dogs?
Although National Dog Day isn't an official holiday in the United States, major e-commerce platforms and brands have long considered it a mid-year promotional event for pet products. For example:
Amazon and Chewy offer exclusive Dog Day discounts every August;
Walmart launches its "Dog Days of Summer" promotion, covering dog food, toys, and wearables;
On social platforms, the hashtag #NationalDogDay consistently receives over 100 million views on Instagram and TikTok, making it a highly engaging hashtag for user-generated content (UGC).
For cross-border sellers, this holiday trinity of platform, social media, and emotional marketing is ideal for themed promotions, inventory clearance, new product testing, or pre-holiday testing for pet products.
Which categories are most likely to see significant growth on Dog Day?
Cross-border sellers are advised to prioritize the following product categories:
Dog treats (especially high-protein and natural ingredient-labeled)
Toys (stress-relieving, interactive, and educational toys are hot sellers)
Dog beds, mattresses, and sleeping bags (increasing demand for replacement in late summer)
Care products (such as deodorant spray and grooming products)
Dog wear (T-shirts, scarves, holiday cosplay costumes)
Customizable products (pet collars, ID tags, photo prints)
These products not only capture the festive mood but also spark social media buzz, creating a win-win for both conversions and brand awareness.
Selling well requires delivering quickly: Stable logistics are the true foundation for growth.
However, no matter how precise your product selection, whether you can truly capture the holiday bonus depends on one core issue: is your logistics service strong?
Especially for sellers on platforms like Temu, TikTok Shop, and SHEIN, dropshipping efficiency, inventory turnover, and return and exchange processing times directly determine profits and rankings. Relying on slow, communication-prone third-party warehouses often leads to holiday season delays.
One-stop solution: U-Speed's US overseas warehouses have you covered.
To help cross-border sellers efficiently meet holiday demand in the US market, U-Speed has established two overseas warehouses in the East and West Coast regions, totaling over 20,000 square meters. They can handle up to 100,000 packages daily and feature fully upgraded hardware and system support.
✅ Direct platform integration for faster order processing
U-Speed's US overseas warehouse is integrated with TEMU, TikTok Shop, SHEIN, and AliExpress AE, enabling one-click order processing across platforms and automatically syncing inventory and order information, saving time, effort, and errors.
✅ Strong handling capacity for all product categories
From general merchandise to sensitive items like pet care and toiletries, to powered smart toys, U-Speed can legally accept and efficiently process them. Our strict SOPs ensure accurate shipping.
✅ Detailed SKU management and efficient inventory turnover
Using our proprietary WMS system, we manage SKUs by zoning, intelligently optimizing shelf placement based on shipping frequency, improving packaging efficiency and avoiding backlogs during periods of peak sales.
✅ Fast return and label re-branding processing
For pet supplies, a category with a relatively high return rate, U-Speed provides return processing and data upload within 48 hours, ensuring rapid resale and avoiding backlogs.
✅ Chinese team + professional customer service for seamless communication
In-warehouse operations are managed by a Chinese team, and an external bilingual Chinese and English customer service team ensures seamless communication between China and the US, ensuring immediate response to any emergencies.
Taking advantage of the Dog Day trend, we're poised to capitalize on the US pet market.
While the pet category may seem like a "cute market," it's actually a highly segmented consumer market with high average order value. Smaller holidays like National Dog Day offer excellent opportunities for rapid product testing, trial promotions, and brand penetration.
If you want to capitalize on this dog craze, start preparing inventory, selecting products, and implementing content marketing. Combined with U-Speed's US overseas warehouses, you can streamline logistics and fulfillment processes, ensuring every dog order reaches consumers efficiently and safely.
For more information on U-Speed's US overseas warehouse services, please leave a message or private message us. We can provide personalized support, including platform integration, category recommendations, and logistics cost assessments. The holiday window doesn't wait, so seize the "August boom" in the pet economy now.
