Demand for blue light-blocking glasses continues to grow in the US
In recent years, American consumers' eye habits have shifted significantly. According to the Vision Council, over 80% of American adults use electronic devices for more than two hours per day, and 59% for more than five hours per day. Prolonged screen time leads to widespread digital eye strain, with dryness, headaches, and blurred vision being the most common symptoms.
Against this backdrop, blue light-blocking glasses are gradually becoming a mainstream consumer product. A Grand View Research report indicates that the global blue light-blocking glasses market will exceed $22 billion in 2023 and is expected to reach $45 billion by 2030, with a compound annual growth rate of over 10%. North America is the largest consumer market, accounting for over 35%. This means that office workers, students, and everyday consumers using electronic devices are all contributing to the steady growth of this category.
E-commerce is driving the category's popularity, creating opportunities for cross-border sellers.
American consumers primarily purchase blue light-blocking glasses online. Platforms like Amazon, Walmart, and TikTok Shop are all experiencing hot-selling products. Especially on TikTok, product promotion videos often trigger impulse purchases. Some products combining fashionable designs with protective features have seen sales exceeding 10,000 units in a short period of time.
However, cross-border sellers also face challenges when entering this market:
Logistics time pressure: During holiday sales or back-to-school season, direct mail often fails to restock inventory.
High return and exchange rates: Eyewear products, which are subject to style and comfort, experience more frequent returns than general categories.
Strict platform fulfillment requirements: Platforms like Amazon FBA and TikTok Shop are increasingly prioritizing delivery time and customer experience.
Thus, leveraging overseas warehouses to reduce costs and improve efficiency has become crucial for sellers to succeed.
U-Speed US overseas warehouse: Solving the Logistics Pain Points of Cross-Border Sellers
For cross-border eyewear and accessories, U-Speed's US overseas warehouse provides full-chain support, helping sellers navigate market fluctuations with ease.
Warehouse Coverage: We have warehouses in both the East and West Coast regions, totaling 20,000 square meters, with a daily processing capacity of up to 100,000 pieces, providing flexible coverage for consumers nationwide.
We accept a wide range of goods: We accept general merchandise, sensitive goods, electronics, and cosmetics, meeting the needs of blue-light-blocking glasses and their accessories.
Complete Facilities: The warehouse is equipped with light and heavy-duty shelving, forklifts, a WMS system, 24-hour surveillance, and firefighting equipment to ensure safe storage and handling of goods.
Drop Shipping System: We are integrated with platforms such as TEMU, TikTok, SHEIN, and AliExpress, allowing orders to be automatically synchronized and shipped without additional steps by sellers.
Efficient Returns and Exchanges: Returns, label changes, and replenishments are typically completed within 48 hours, ensuring rapid resale and minimizing inventory losses.
Professional Team: Our warehouse is managed by a Chinese team that strictly adheres to SOP procedures, ensuring timely shipments. Our dual-location teams can also handle emergencies in real time.
These capabilities precisely address the pain points faced by cross-border sellers in high-return, fast-paced categories like blue light blocking glasses.
Capitalize on peak seasons and leverage overseas warehouses to enhance competitiveness.
With the arrival of peak seasons like back-to-school, Black Friday Cyber Monday, and Christmas, demand for blue light blocking glasses is expected to increase further. For sellers, pre-positioning inventory in US overseas warehouses can not only shorten delivery times and improve customer satisfaction, but also reduce initial pressure and provide flexibility in handling returns and restocking.
U-Speed's US overseas warehouse, with its mature systems and extensive experience, is becoming the preferred choice for a growing number of cross-border sellers. For sellers hoping to expand into the US market, this is a key component in optimizing their supply chain and enhancing their competitiveness.
