Turkey has demonstrated strong growth in e-commerce in recent years. According to a report by IMARC Group, Turkey's e-commerce market reached approximately $235.1 billion (approximately USD 235.1 billion) in 2024 and is projected to grow at a compound annual growth rate of 25.18% between 2025 and 2033. Furthermore, according to Mordor Intelligence, Turkey's e-commerce market was projected to be approximately $93.54 billion in 2025 and is expected to reach approximately $154.87 billion by 2030, with a compound annual growth rate of approximately 10.61%.

Behind these impressive figures lies the accelerating formation of online habits among Turkish consumers. The widespread adoption of the internet and smartphones is driving the growth of mobile shopping, while the deep integration of social media and e-commerce platforms has made cross-border shopping a growing trend among Turkish netizens. Furthermore, the Turkish government is promoting the development of digital and export-oriented e-commerce channels. For example, according to ConsultancyME, Turkey's e-exports are projected to grow from approximately $2.2 billion in 2022 to approximately $6.4 billion in 2024, and are expected to reach approximately $8 billion in 2025.

At the same time, social commerce within Turkish e-commerce is also rapidly expanding. The report indicates that Turkey's social commerce market is expected to reach approximately $2.15 billion in 2025, a year-on-year increase of approximately 30.9%. These trends demonstrate that Turkey is not only a rapidly online market but also a country with significant potential for cross-border e-commerce, making it highly attractive to Chinese sellers.

Logistics Needs of Chinese Sellers Entering the Turkish Market

Despite the promising market potential, Chinese sellers must face several key challenges to successfully enter the Turkish market, especially when shipping small and general goods. This creates an urgent need for professional, fast, and affordable logistics services.

First, there is a significant demand for small-volume, multi-category shipments. Many Chinese sellers prefer to ship to Turkey in small, lightweight packages to quickly enter the market, test products, and cope with fragmented orders. Traditional large-volume shipping models can lead to inventory backlogs and slow response times. Secondly, Turkey's delivery and customs clearance systems are relatively complex. Despite rapid e-commerce growth, logistics infrastructure, last-mile delivery, and cross-border customs clearance services still face bottlenecks in some areas. If delivery times fall short of user expectations, the user experience may suffer. Thirdly, sellers have high requirements for cost-efficiency. While small, general merchandise may be low-priced and lightweight, packaging, customs clearance, freight, and delivery costs remain key considerations. Logistics methods with high barriers to entry, opaque costs, and long delivery times can undermine sellers' competitiveness in Turkey.

Therefore, many Chinese sellers need a dedicated Turkish logistics service that can accommodate small packages, cover general merchandise, and offer stable delivery times, while also being reasonably priced and convenient. This represents a significant gap in the current market.

U-Speed provides professional dedicated Turkish small parcel logistics services.

U-Speed, committed to serving cross-border e-commerce sellers, has designed the "Turkey Small Parcel Special Line" specifically for Chinese sellers who frequently ship general cargo, high-volume goods, and small items. Here are its key features and advantages:

Easy delivery: Covering the entire Turkish territory, with delivery times as fast as 6-12 business days.

U-Speed offers a dedicated delivery time of 6-12 business days for general cargo (0.1-30 kg), and 10-15 business days for high-volume goods (0.1-20 kg). This delivery time range is a significant advantage for sellers looking to quickly enter the Turkish market.

Convenient Operation: Online tracking + Online and offline ordering support

Sellers can view their parcel's progress in real time through the U-Speed website or WeChat mini-program, providing complete transparency. Whether ordering online or offline, the flexibility is enhanced, providing convenience for sellers.

Rich Value-Added Services: Labeling/Shipping/Transit Warehousing/One-Stop Packaging

U-Speed offers a variety of value-added services tailored to the needs of small, diverse, small-volume, and frequent shipments. Sellers can centralize their shipments in transit warehousing, while U-Speed handles packaging, labeling, sorting, and shipping, effectively reducing operational complexity and enhancing logistics expertise.

The minimum package weight threshold is low, supporting general cargo, battery-powered goods, and electronics with WiFi.

U-Speed's in-house delivery team accepts packages weighing as little as 100g. This means that electronic or battery-powered/WiFi-powered products such as mobile phone accessories, computer peripherals (laptops, tablets, e-books), wireless charging cables, smartwatches, vacuum cleaners, and robotic floor mops can all be shipped via this dedicated service, meeting the diverse shipping needs of Chinese sellers.

Door-to-door customs clearance + competitive pricing + guaranteed shipping space

U-Speed offers door-to-door customs clearance (China export clearance and Turkey import clearance). Our in-house delivery service shortens and enhances controllability. Combined with ample shipping space and competitive pricing, sellers can better control logistics costs while improving the customer experience.

In summary, the Turkish e-commerce market is experiencing robust growth, accelerating digitization, and a continuous stream of cross-border e-commerce opportunities. Meanwhile, Chinese sellers entering the Turkish market face significant logistics challenges, including small parcels, general cargo, multi-category shipments, and complex cross-border customs clearance and delivery. U-Speed's dedicated small parcel logistics service in Turkey addresses these needs in terms of timeliness, accessibility, operational capabilities, and comprehensive service.

If you are exploring Turkey as a cross-border destination and are shipping small, high-volume shipments, general cargo, or electronics, then choosing U-Speed's dedicated small parcel logistics service is undoubtedly a highly efficient, low-cost, and highly operational solution. Only by cooperating and choosing professional logistics channels can your products reach Turkish consumers faster and more stably, thereby improving brand reputation and user satisfaction.