Amazon's latest consumer insights released for the 2025 holiday season provide a clear reference for cross-border sellers' year-round operational strategies. As shopping behavior shifts from "centralized purchasing" to "multi-touchpoint, decentralized decision-making," the coordination between supply chain speed, inventory layout, and front-end exposure capabilities becomes particularly crucial.

Market data shows that 75% of US consumers have shopping ideas multiple times a week and contact brands an average of more than 11 times before making a purchase; simultaneously, 93% of consumers use AI recommendations or smart search to make decisions. The holiday shopping season is not only a peak period but also a key touchpoint throughout the year's marketing journey. From a seller's perspective, improving inventory responsiveness, shortening fulfillment time, and handling peak demand have become important components of competitiveness.

Against the backdrop of shifting traffic forward and fragmented demand, local US warehousing and dropshipping services are increasingly taking on the role of "pre-positioned inventory," providing cross-border sellers with greater certainty at high-conversion points.

Changes in holiday marketing drive increased demand for pre-positioned inventory

In recent years, the US holiday season has shown a clear trend of lengthening. Consumers no longer concentrate their orders on Black Friday and Cyber Monday; instead, they begin searching, saving, and comparing items two months in advance, ultimately making their purchases at the appropriate time.

According to Amazon's publicly available operational advice, sellers typically need to prepare three types of actions in advance of the peak season:

● Utilizing pre-positioned inventory services such as FBA can reduce logistics costs by approximately 70%.

● Adding videos to product detail pages can increase conversion rates by 23.8%.

● Continuing to run sponsored product ads after the holiday season can increase sustained sales by 57%.

This extended timeframe also means increasing pressure on the cross-border supply chain. Uncertainties in international shipping, border congestion, and flight availability fluctuations can all affect replenishment efficiency during the holiday season. Therefore, more and more sellers are pre-positioning high-demand SKUs in US local warehouses to more stably cover the entire sales cycle from before to after the holiday season.

This increased demand for pre-positioned inventory will make US overseas warehouses a crucial infrastructure for cross-border sellers by 2025.

In the era of multi-touchpoint consumption, the importance of US overseas warehouse is further amplified.

From user behavior to platform operations, and then to the cross-border supply chain, the value of US overseas warehouses in the entire chain is becoming increasingly apparent:

1. They can quickly handle temporary demand generated by AI recommendations.

AI-driven "instant interest consumption" means faster sales fluctuations and shorter product cycles; local warehouse delivery speeds are better suited to this pace.

2. They can effectively cope with the conversion surges brought about by peak season advertising.

Multi-channel integrated marketing leads to a significant increase in advertising ROI (according to official Amazon data, 153% higher than single-channel), but with increased traffic, inventory responsiveness must be improved simultaneously.

3. They can avoid the impact of cross-border first-leg delays on holiday sales windows.

Local fulfillment significantly reduces the risk of selling out during peak periods and the uncertainty of replenishment.

Under this trend, a stable, responsive, and multi-platform-covering US overseas warehouse is no longer just a "nice-to-have" for cross-border sellers, but a "must-have."

U-Speed US overseas warehouse: Cross-Border Fulfillment Solutions Covering the East and West Coasts

Against the backdrop of increasing demand for local warehousing from cross-border sellers, U-Speed leverages its two major warehouse clusters in the East and West Coasts of the US to provide a one-stop service for various product categories, from initial shipping to warehousing and last-mile delivery.

U-Speed US overseas warehouses also feature the following characteristics:

● Temu/SHEIN Semi-Managed Official Certified Warehouses: Capable of handling various types of goods, including general cargo and pure electrical products, suitable for the diverse needs of mainstream cross-border platforms.

● Supports a One-Stop "Initial Shipping + Warehousing and Distribution" Chain: Unified management from domestic pickup and international transportation to delivery within the US, reducing segmented communication costs.

● Domestic and International Dual Team Collaboration: Enables rapid response to unexpected situations in various stages during peak seasons, improving the stability of replenishment and outbound shipments.

Furthermore, U-Speed has completed system integration with TEMU, TikTok, SHEIN, and AE, supporting platform order pushes and facilitating simultaneous operation for cross-border sellers on multiple platforms.

Standardized warehousing capacity and operations provide high-stability support for cross-border sellers.

U-Speed's US warehouse covers 20,000 square meters, with key facilities including light and heavy-duty shelving, forklifts, computers, a WMS system, 24-hour monitoring, PDAs, pallets, electronic scales, and comprehensive fire safety facilities, ensuring safe and efficient warehouse operations. The warehouse can handle up to 100,000 items per day, meeting the order fluctuations during peak seasons.

Warehouse operations follow strict SOPs, including standardized execution of the entire process from receiving, shelving, verification, to outbound shipment. Discrepancies and abnormal items are verified and updated in the system immediately to ensure accurate inventory data for merchants.

SKU zoning management is optimized based on shipping frequency, shortening picking paths and improving overall outbound efficiency.

Return and relabeling capabilities improve inventory turnover for sellers with high-frequency advertising.

Return rates typically increase during the US holiday season, especially in categories such as apparel, cosmetics, and small appliances. U-Speed offers a 48-hour relabeling and data update service, enabling sellers to maintain faster inventory turnover during peak seasons and improve the continuous supply of best-selling products.

Multi-platform order fulfillment capabilities allow cross-border sellers to easily manage multi-channel operations.

With the continued expansion of platforms such as TikTok, Temu, and SHEIN in the US, more and more sellers are simultaneously deploying multiple channels. U-Speed's dropshipping system has completed API integration with multiple platforms, allowing orders to be automatically synchronized, reducing manual processing costs and improving operational efficiency.

Changes in the 2025 holiday shopping season show that consumer behavior is more fragmented, decision-making processes are longer, but the purchasing pace is faster, and there is a greater reliance on instant recommendations. Against this backdrop, overseas warehouses have become a crucial infrastructure for cross-border sellers, their value lying not only in improving fulfillment speed but also in supporting year-round marketing efficiency and facilitating multi-channel growth.

Leveraging its dual warehouse network in the East and West US, and mature first-leg and warehousing and distribution coordination services, U-Speed provides cross-border sellers with stable, efficient, and flexible local fulfillment capabilities in the US, helping them seize growth opportunities in an increasingly competitive market.