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Amazon's health and personal care category is booming. How can cross-border sellers leverage US overseas warehouses to stabilize growth?
2025-11-26

Amazon's health and personal care category has recently experienced strong growth, with impressive sales figures reflecting consumers' comprehensive demand for upgraded health services. According to Marketplace Pulse and Amazon's publicly available sales data, many health and personal care products continued to rise in 2024. Among them, the Waterpik water flosser achieved monthly sales of $2.5495 million, with over 51,000 units sold and accumulating 150,000 reviews; Intake Breathing anti-snoring nasal strips achieved monthly sales of $2.2095 million, and menstrual cycle multivitamins achieved monthly sales of $1.4335 million. Personal care products such as hand sanitizer, artificial tears, and breath fresheners also generally saw monthly sales between $670,000 and $930,000. These products generally have high ratings; for example, Listerine breath fresheners have a 4.8-star rating, and the Zacurate pulse oximeter has accumulated 238,000 reviews, demonstrating strong consumer acceptance.

 

 

Meanwhile, best-selling products are becoming more sophisticated in terms of functionality, user experience, and environmental design. For example, the ASAKUKI aroma diffuser operates at less than 23 decibels, UpNature essential oil rollerballs have passed TSA travel safety certification, and NOBS toothpaste tablets use environmentally friendly packaging. These trends have collectively driven up sales of health and personal care products, and have also placed higher demands on US warehousing and distribution services for cross-border sellers: stable delivery times, controllable inventory, and transparent management.

 

Against this backdrop, the role of US overseas warehouses is becoming irreplaceable.

 

New Warehousing Demands Driven by the Hot Sales of Health and Personal Care Products

 

Health and personal care products generally feature a large number of SKUs, rapid replenishment, and frequent inventory turnover. Once sales increase for cross-border sellers, the demand for replenishment and delivery will multiply in a short period, especially for categories such as water flossers, aroma diffusers, and essential oil products, which require higher standards for warehouse zoning management, SOP processes, and picking accuracy. Furthermore, consumers are highly sensitive to the experience of health products; issues such as packaging damage, leakage, breakage, and incorrect shipments directly affect store ratings, thereby impacting rankings and advertising efficiency. The booming sales of health and personal care products have accelerated platforms' scrutiny of warehousing capabilities. Platforms like Temu, SHEIN, and TikTok have further strengthened their requirements for timeliness, inventory accuracy, and return processing speed. This means that for sellers looking to capitalize on growth, an efficient and stable US overseas warehouse is an essential "infrastructure-level configuration" in their operational chain.

 

Among numerous warehousing services, U-Speed's US overseas warehouses possess the necessary warehousing and distribution capabilities for cross-border health and personal care products.

 

U-Speed US overseas warehouse: Meeting the Professional Warehousing Needs of Multiple Health Products

 

U-Speed has established a dual-warehouse system in the US (Eastern and Western Districts), with a total warehouse area of 20,000 square meters. It also possesses official semi-managed certification from Temu and SHEIN, accepting general cargo, pure electrical appliances, and cosmetics, providing more flexible warehousing options for popular cross-border products such as health and personal care products and electrical appliances.

 

The warehouse facilities include light and heavy-duty shelving, forklifts, a WMS warehouse management system, PDAs, 24-hour monitoring, and fire-fighting equipment, supporting safe and standardized storage. It can handle up to 100,000 packages per day, maintaining high efficiency even during peak sales periods. More importantly, U-Speed's overseas warehouses have achieved multi-platform API integration, allowing the system to automatically synchronize orders with TEMU, TikTok, SHEIN, and AliExpress, enabling batch processing and real-time updates. This makes inventory status more transparent and reduces inefficient communication costs for sellers.

 

With the increasing demand for returns and exchanges in the health and personal care category, U-Speed also provides return and exchange replenishment, relabeling, and testing capabilities, completing operations and synchronizing data within 48 hours. This effectively improves resale efficiency and is particularly beneficial for health and personal care categories with high ratings and high sales volume.

 

As health and personal care products continue to be bestsellers, timeliness, stability, and operational accuracy become crucial for sellers' success. U-Speed's warehousing and distribution system in the United States provides the necessary support for seller growth.

 

Seizing the Growth Window in Healthcare: Warehousing and Logistics Capabilities are Key to Competitive Advantage

 

The expansion of demand for healthcare products on Amazon has become a trend. Consumers are not only focusing on the product itself, but also valuing experience, environmental friendliness, and convenience. This has led to longer product cycles and a wider product range in the healthcare category, placing higher demands on the supply chain. For cross-border sellers, the stability of the warehousing and logistics system, its ability to quickly respond to orders during peak sales periods, and the timely processing of returns will directly impact sales performance and profit structure.

 

From inventory turnover and returns/replenishment to dropshipping, overseas warehouses that offer multi-platform synchronization, stable delivery times, and precise operations are becoming a "hidden growth engine" for cross-border sellers. U-Speed's US overseas warehouses are precisely such a warehousing and logistics service provider, capable of supporting the growth cycle of the healthcare category.

 

If you are developing healthcare-related products or need a more efficient US warehousing and logistics partner, then U-Speed is ready to provide more stable and efficient support for your cross-border business.