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In-depth analysis of the current situation of e-commerce in Spain: return rate, seller pain points and local return solutions
2025-05-09

In recent years, Spain, as an important economy in southern Europe, has experienced unprecedented growth in its e-commerce market. Despite its late start, online retail in Spain is expanding at a steady pace, attracting the attention of many cross-border sellers. According to Grand View Research, the Spanish e-commerce market will have revenue of $69.9 million in 2023 and is expected to reach $258.9 million by 2030, with an average annual growth rate of 20.6%. This growth is mainly due to the popularity of the Internet and smartphones, as well as consumers' increased acceptance of online shopping. Categories such as fashion, beauty, home and electronics continue to be hot, attracting a large number of Chinese sellers to test the Spanish market.

 

Spanish consumers' online shopping habits are also gradually maturing. They pay more attention to product quality, logistics timeliness and after-sales service, especially the "return experience", which has become an important factor in measuring whether a brand is worth repurchasing. According to ECDB statistics, the average return rate of Spanish e-commerce in 2024 will be 6.1%, and even higher in some categories. For cross-border sellers who want to develop in the Spanish market for a long time, how to deal with the "return" after "selling out" is no longer a secondary issue, but a key link that affects profits and reputation.

 

In this context, more and more sellers have begun to pay attention to the construction of "localized return processing capabilities" - not only fast, but also stable and economical. Next, we will explore in depth the advantages of Spanish cross-border e-commerce, return situations, pain points faced by sellers, and precautions for actual return operations.

 

Advantages of Spanish cross-border e-commerce

 

1. Huge market growth potential

 

The Spanish e-commerce market is in a stage of rapid growth. According to Grand View Research, the Spanish e-commerce market is expected to reach US$258.9 million by 2030, with an average annual growth rate of 20.6%. This growth rate ranks among the top in the European market, showing the huge potential of the Spanish e-commerce market.

 

2. Digital transformation of consumer behavior

 

Spanish consumers are increasingly accepting of online shopping. According to Iceclog's report, the user penetration rate of the Spanish e-commerce market is expected to reach 76.8% by 2024. In addition, social media platforms such as YouTube, WhatsApp and Facebook play a key role in e-commerce participation, enhancing the interaction between consumers and brands.

 

3. Diversified product demand

 

Spanish consumers have a continuous demand for categories such as fashion, beauty, home and electronics. According to ECDB data, the revenue of the Spanish e-commerce market is expected to reach US$51.1248 billion by 2025, ranking 13th in the world. This diverse product demand provides a broad market space for cross-border sellers.

 

Return rate and return situation of Spanish e-commerce

 

With the rapid development of e-commerce, the problem of returns has become increasingly prominent. According to ECDB data, the average return rate of Spanish e-commerce in 2024 will be 6.1%, and even higher in some categories. This return rate puts higher demands on sellers' inventory management, logistics costs and customer satisfaction.

 

In addition, Spanish consumers' expectations for the return process are also increasing. They want the return process to be simple and transparent, and to be able to quickly get a refund or exchange the goods. This puts higher demands on the return processing capabilities of cross-border sellers.

 

Pain points of returns for cross-border e-commerce sellers

 

1. High return processing costs

 

Cross-border returns involve complex processes such as international logistics, tariffs and customs clearance, resulting in high return processing costs. This is undoubtedly a heavy burden for sellers with limited profit margins.

 

2. Long return cycle

 

Due to the complexity of cross-border logistics, the return cycle is often long, which affects consumers' shopping experience and increases sellers' inventory pressure.

 

3. Lack of localized return processing capabilities

 

Many cross-border sellers lack localized return processing capabilities in the target market, resulting in poor return processes, affecting brand image and customer satisfaction.

 

Issues to note in actual return operations

 

In order to cope with the above challenges, cross-border sellers need to pay attention to the following points in actual return operations:

 

1. Establish a local return warehouse

 

Establishing a local return warehouse in the target market can greatly shorten the return cycle, reduce logistics costs, and improve customer satisfaction.

 

2. Optimize the return process

 

By introducing an intelligent return management system, the return process can be automated and visualized, and the efficiency of return processing can be improved.

 

3. Provide diversified return services

 

According to the specific situation of the goods, provide diversified return services, such as product refurbishment, secondary sales, return to the country, etc., to minimize the loss of return.

 

Advantages of U-Speed's Spanish return service

 

As a professional global return service provider, U-Speed has launched a complete set of efficient return solutions to address the return problems in the Spanish market, helping sellers to clear their worries.

 

1. Local return warehouse service in Spain

 

U-Speed has a self-operated return warehouse in Spain, covering an area of 20,000 square meters, with an average daily processing capacity of 12,000+ pieces. The warehouse is equipped with professional customer service and technical teams, with stable operation quality, able to quickly receive consumers' returned goods, and conduct professional quality inspections and photo records to ensure that the status of the goods is transparent and the processing is efficient.

 

2. Product refurbishment and secondary sales

 

For products that can be resold, U-Speed provides value-added services such as refurbishment, labeling, and repackaging, so that the products can be "renovated and put on the shelves" and sold directly in Spain, eliminating the high cost of returning them to China.

 

3. Flexible return service

 

For products that cannot be resold, U-Speed provides return services to China, and minimizes logistics costs by optimizing transportation plans. In addition, U-Speed also supports door-to-door pickup services, covering the entire territory of Spain (including island areas), meeting the diverse return transportation needs of Spanish cross-border sellers.

 

4. Fully transparent return management system

 

U-Speed adopts an intelligent return management system, and sellers can check the progress of return processing at any time, realize the visualization and transparency of the return process, and reduce communication costs.

 

With the continuous growth of the Spanish e-commerce market, the return challenges faced by cross-border sellers are becoming increasingly severe. By establishing a local return warehouse, optimizing the return process, and providing a variety of return services, sellers can effectively deal with return issues, improve customer satisfaction, and enhance brand competitiveness. As a professional global return service provider, U-Speed is committed to providing cross-border sellers with efficient, convenient and professional return solutions, helping sellers achieve long-term development in the Spanish market.