According to a report jointly released by the National Retail Federation (NRF) and Prosper Insights & Analytics in 2025, the total consumption on Father's Day (June 15) in the United States this year is expected to reach 24 billion US dollars, which is not only higher than the 22.4 billion US dollars in 2024, but also higher than the 22.9 billion US dollars in 2023, breaking the historical record again.

The report shows that 76% of respondents plan to celebrate Father's Day, and the per capita consumption is expected to reach 199.4 US dollars, an increase of nearly 10 US dollars from last year. Among them, the expenditure of people aged 35 to 44 is the most prominent, with an average of 278.9 US dollars, showing the importance of holiday gifts in this age group.

In terms of specific categories, greeting cards (58%), clothing (55%), special trips (53%) and gift cards (50%) are still the mainstream choices. In recent years, the consumption of personal care products, customized products, and subscription gifts has also shown a rapid upward trend. Taking Amazon as an example, a Father's Day card priced at $9.99 has sold more than 17,700 orders in the past 30 days (May 4-June 4), an increase of 265% year-on-year. The product supports personalized blessing customization, which just hits the consumer's pursuit of "emotional value" and "uniqueness".

This also means that in the face of inflationary pressure and upgraded consumer choices, consumers no longer only look at the price, but pay more attention to whether the gift can convey emotions and memories. For cross-border sellers, this is both a challenge and an opportunity.

Opportunities under consumption upgrades: How do cross-border sellers cope with fierce competition?

From the perspective of platform operation rhythm, Father's Day is often one of the most explosive marketing nodes in the first half of the year, especially on platforms such as TikTok, Amazon, and eBay, where the search volume and purchase conversion rate of emotional gifts are much higher than usual. However, selling well does not mean gaining a foothold. Supply chain and logistics capabilities are the hard-core indicators that determine competitiveness.

Especially in the North American market, logistics timeliness and inventory management directly affect consumer satisfaction. During the promotion period, the platform has stricter requirements on delivery timeliness, and the return and exchange process must also be smooth and efficient in order to improve the store rating and repurchase rate.

At this time, high-quality overseas warehouse services have become a key tool for cross-border sellers to "speed up without raising prices". It is in this context that U-Speed's US overseas warehouse service has gradually built a comprehensive logistics solution covering multiple links such as the first leg, one-piece delivery, and return quality inspection.

U-Speed US overseas warehouse: A Delivery Engine with Both Efficiency and Experience

U-Speed currently has two major overseas warehouses in the US East and West, and is also a semi-managed official certified warehouse for Temu and SHEIN, which can receive general goods, sensitive goods and pure electric goods, and adapt to the operational needs of different categories and platforms.

1. Full-link connection: seamless connection from cargo collection to delivery

U-Speed US overseas warehouse can provide one-stop service of "domestic cargo collection + international first leg + overseas warehousing + drop shipping", which starts from the first kilometer of going overseas, significantly reducing the docking cost and time loss of sellers in cross-border links.

At present, the system docking with mainstream platforms such as TikTok, SHEIN, TEMU, AliExpress, etc. has been realized. Platform orders can be pushed automatically, and sellers do not need to manually guide orders, which greatly improves operational efficiency.

2. Fine warehousing system: 100,000 pieces per day processing capacity

U-Speed US overseas warehouse has a total area of 20,000 square meters. It uses the self-developed WMS system for order processing and inventory management, and cooperates with 24-hour monitoring system, electronic scales, pallets, PDA and other intelligent hardware. The daily package processing capacity reaches 100,000 pieces.

The warehouse operation team is led by experienced Chinese managers, who strictly follow the SOP process to perform picking, review, packaging, delivery and other operations to ensure the timeliness of delivery and the accuracy of packages. The timely delivery rate of the warehouse is maintained at 100% for a long time.

3. Multi-warehouse layout + flexible management to cope with the peak season

The East Coast Warehouse and the West Coast Warehouse are located in the logistics hub area, and they work efficiently with local logistics companies such as UPS, FedEx, and USPS. They can intelligently select the best delivery warehouse according to the order address, reduce freight costs, and increase the speed of terminal delivery.

Refined SKU management also provides guarantee for big promotion stocking. Shelf areas are divided by delivery frequency and inventory turnover efficiency to improve picking efficiency and reduce inventory redundancy risks.

4. Efficient return and resale processing to create a closed-loop experience

In terms of after-sales service, U-Speed supports return quality inspection and label change services, completes processing and uploads system data within 48 hours, ensures that returned goods can quickly enter the secondary sales process, and helps sellers reduce losses and increase profit margins.

During major promotions such as Father's Day, the volume of returns surged. U-Speed's return and exchange system can stably cope with the peak period, becoming an important guarantee for improving user experience.

Strike while the iron is hot and quickly improve overseas fulfillment capabilities

As overseas consumers' demand for personalized and customized holiday gifts continues to rise, cross-border sellers want to seize the market at nodes such as Father's Day, relying on products alone is far from enough. Building efficient fulfillment capabilities and improving the response speed of the supply chain are the levers to leverage sales explosions.

In this process, U-Speed's US overseas warehouse is the preferred solution that can "run fast" and "provide stable service". In the future, not only Father's Day, but any festival, node or temporary hot item, you can win every opportunity with a "one step ahead" attitude.