On October 10th, TEMU US officially announced the full launch of its 2025 Black Friday promotion. The 51-day event, with a warm-up period from October 9th to November 1st and the official promotion period from October 31st to November 29th, is the platform's largest and longest promotion of the year.
Faced with this nearly two-month sales war, cross-border sellers have already entered their all-out sprint. From product selection and stocking to logistics and returns, every step determines the ultimate performance of peak season sales.
As competition intensifies during the Black Friday season, return processing capabilities become a key variable.
According to data released by Adobe Analytics, online Black Friday sales in the United States reached $9.8 billion in 2024, a year-on-year increase of 7.5%, setting a new record high. This year, platforms like TEMU, Amazon, and Walmart launched promotions early, further lengthening the shopping cycle.
As sales increased, so did returns. Data from the National Retail Federation (NRF) indicates that the US retail return rate will be approximately 14.5% in 2024, with apparel, home furnishings, and electronics bearing the highest return rates. For cross-border sellers, this not only translates to higher logistics costs but also places stricter demands on return warehousing, quality inspection, and re-listing.
During major sales events like Black Friday and Cyber Monday, peak returns typically occur one to two weeks after the event. Failure to promptly address these returns can lead to inventory backlogs and tied-up funds, or even negatively impact sellers' account performance and subsequent repeat purchases. Therefore, a local US return warehouse with rapid response, professional quality inspection, and support for resale is crucial for improving peak season operational efficiency.
TEMU Sellers' Challenge: The Supply Chain Balance Behind Low-Price Competition
The TEMU platform is renowned for its high cost-effectiveness and strong price sensitivity. The platform requires sellers to compete on price while ensuring timeliness and user experience—a demanding requirement for the supply chain. Especially during high-traffic periods like Black Friday, when products are returned due to size, color, or function discrepancies, sellers who lack local US return warehouse support face not only high return costs but also significantly lengthened restocking cycles.
To this end, more and more sellers are deploying local return warehouses in the US to shorten return cycles, reduce reverse logistics costs, and maximize profit by enabling resale of returned products through quality inspection and grading.
U-Speed US return warehouse: Making Peak Season Returns More Efficient and Hassle-Free
Facing the pressure of returns during peak season, U-Speed US Return Warehouse, with its comprehensive warehouse network and professional operations team, is a powerful support provider for cross-border sellers navigating the challenges of returns on platforms like TEMU and Amazon.
Dual warehouses in the US East and West provide comprehensive coverage of major consumer markets.
U-Speed operates return warehouses in both the US East and West:
New Jersey Warehouse (US East): Spanning 7,250 square meters, it handles over 20,000 orders daily, serving New York, New Jersey, Pennsylvania, and surrounding core consumer areas.
Los Angeles Warehouse (US West): Also 7,250 square meters, it handles over 10,000 orders daily, serving major e-commerce hubs in California and the US West.
Both warehouses are equipped with forklifts, light and heavy-duty racks, fire monitoring, and 24-hour CCTV security systems to ensure safe and efficient storage of returned goods, providing sellers with stable warehousing support.
Professional team support, with return quality inspection and logistics running in parallel.
U-Speed's US return warehouse is a collaborative effort between a Chinese management team and a local Chinese operations team. The Chinese team is responsible for business coordination and quality control, while the US team is responsible for on-site operations and customer communication.
U-Speed's return quality inspection cycle is approximately two business days, and the return logistics and transit cycle is 3–5 days, providing sellers with industry-leading timelines.
From returns to restocking, we create a high-turnover closed-loop operation.
In addition to standard return quality inspection services, U-Speed also offers value-added services such as cleaning, repackaging, labeling, folding, deodorization, and restocking based on seller needs. These services restore the sellable value of returned goods and help sellers minimize losses.
U-Speed also provides an integrated solution encompassing front-haul transportation, warehousing, drop shipping, and returns, creating a complete cross-border logistics closed loop. Sellers no longer need to connect with multiple service providers, enabling comprehensive management of both forward and reverse logistics processes.
Capitalizing on peak season trends, returns are no longer a pain point.
The 2025 TEMU Black Friday sales have entered a critical phase. While consumer purchasing enthusiasm is high, the accompanying pressure of returns cannot be ignored. For cross-border sellers, success during peak season hinges not only on sales but also on post-sale management.
U-Speed, with its network of return warehouses in the US, a professional team, and efficient processing times, helps sellers easily navigate the Black Friday returns surge, resulting in faster product turnover, lighter inventory, and a better customer experience.
In this protracted sales battle, those who can maintain a stable returns process will truly seize the initiative in the latter half of peak season. U-Speed's US return warehouse is the key to helping sellers navigate this "peak season marathon."
